Chief Marketer Staff
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2010 Pro Award Winners
Click on each campaign name to view their full description.Missed the list of 2010 Pro Award finalists? View them here.View our Judges Gallery here. VIEW THE 2010 PRO WINNERS PRESENTATION HERE Best Promotion of 2010 Goes to: Give a Day, Get a Disney …
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Bacardi Mixes Integrated Holiday Branding Cocktail
Over the holidays, Bacardi USA wrapped its entire portfolio into one two-month program, “Mix & Share”
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Chance at $1 Million During Marathon Shopping at Old Navy
Who wouldn’t want to win $1 million dollars? That’s just one of the hooks Old Navy is using to get people into its stores during a marathon 36-hour non-stop shopping spree
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Do Not Print this Article
Like all great ideas, this fresh concept from the World Wildlife Fund is bound to provoke a thousand “why didn’t we think of that” reactions this holiday season
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Email
InterContinental Hotels Gets Personal with Integrated Email Platform
InterContinental Hotels Group (IHG) wanted to be able to create highly personalized transactional emails and lifecycle messaging for each of its seven brands on the fly. What’s more, it wanted to automate the process so that customers could receive the appropriate messages in as close to real-time as possible. Now that it integrated a new email platform, it can.
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Email
How to Avoid the Potential Pitfalls of Email Personalization
Email personalization is a great tactic. It’s a powerful tool for grabbing the recipient’s attention, talking to him directly, and showing you value him as a customer. But personalization can go horribly wrong. So before you begin, here are a few things to consider
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Email
Email 2011: The Pros Prognosticate
Despite chatter about social media usurping it, email remains one of the most effective, and cost-effective, tools available to marketers. We asked several experts for their take on how email will continue to evolve and what it means to you.