2010 Pro Award Winners

Posted on by Chief Marketer Staff

Click on each campaign name to view their full description.
Missed the list of 2010 Pro Award finalists? View them here.
View our Judges Gallery here.

VIEW THE 2010 PRO WINNERS PRESENTATION HERE

Best Promotion of 2010 Goes to:

give get disney day
Give a Day, Get a Disney Day

Agency: Disney Destinations
Client: In-House

Walt Disney Parks & Resorts wanted to inspire one million people to volunteer in their local communities. They conceived the “Give a Day, Get a Disney Day” program, in which the first one million people who donated a day of their time to charity received a free one-day ticket to either Disneyworld or Disneyland. Guests were also given the option to donate their ticket to a charitable organization…
View the winning campaign here

Best Multidiscipline Campaign

WINNER:
Give A Day, Get A Disney Day

Agency: Disney Destinations
Client: In-House

2nd PLACE:
LG US National Texting Championship

Agency: Fathom Communications
Client: LG MobileComm USA

3rd PLACE:
Duracell Times Square SmartPower Lab

Agency: The Integer Group
Client: Procter & Gamble – Duracell

Honorable Mention:
Elf Yourself Invasion

Agency: Grand Central Marketing, Inc.
Client: OfficeMax

Best Use of Event Marketing (Five or Less Venues)

WINNER:
Make-A-Messterpiece brought to you by Bounty

Agency: Gigunda Group, Inc.
Client: Bounty, a Procter & Gamble brand

2nd PLACE:
Tide Mile of Clean Style

Agency: Gigunda Group, Inc.
Client: P&G

3rd PLACE:
The Southwest Porch at Bryant Park

Agency: Civic Entertainment Group
Client: Southwest Airlines

Honorable Mention:
Interstate Batteries Summer Snow Days

Agency: Inspira Marketing Group
Client: Interstate Batteries

Best Use of Event Marketing (More Than Five Venues)

WINNER:
Samsung 3D TV “Liberation Day”

Agency: Jack Morton/Weber Shandwick
Client: Samsung

2nd PLACE:
Coke Happy Music

Agency: Momentum Worldwide
Client: Coca-Cola

3rd PLACE:
The Cheesecake Factory® & Feeding America® “Drive Out Hunger Tour”

Agency: STAGE Active-Brand Marketing
Client: The Cheesecake Factory®

HONORABLE MENTION:
Lunchable’s “Lunch Your Tummy Right” Program

Agency: Pierce
Client: Lunchables

Best Vehicle-Based Experiential Campaign

WINNER:
Drive One 4 UR School

Agency: Team Detroit
Client: Ford Motor Company

2nd PLACE:
Little Debbie Share-a-thon

Agency: Luckie & Co.
Client: McKee Foods

3rd PLACE:
alli & Wynonna-my story, my alli

Agency: Draftfcb
Client: GlaxoSmithKline

HONORABLE MENTION:
Mobile RocPopShop

Agency: MRA
Client: Rocawear

Best Sampling Program or Trial Recruitment

WINNER:
Make-A-Messterpiece brought to you by Bounty

Agency: Gigunda Group, Inc.
Client: Bounty, a Procter & Gamble brand

2nd PLACE:
Lunch is on Us

Agency: Wunderman Chicago
Client: Kraft DiGiorno

3rd PLACE:
Ho Ho Hold the Lactose

Agency: The Zucconi IDEA Agency, Inc.
Client: Valio USA

HONORABLE MENTION:
Energi to Go

Agency: Pro Motion, Inc.
Client: Energizer

Best Cause-Based Promotion

WINNER:
The Recovery Project

Agency: Civic Entertainment Group
Client: A&E Television

2nd PLACE:
Give A Day, Get A Disney Day

Agency: Disney Destinations
Client: In-House

3rd PLACE:
New Balance 20th Anniversary Campaign

Agency: Marketing Drive / GMR
Client: New Balance

HONORABLE MENTION:
AT&T Team USA Soundtrack

Agency: The Marketing Arm
Client: AT&T

Best Sponsorship or Tie-In Campaign

WINNER:
Monster Director of Fandemonium

Agency: The Marketing Arm
Client: Monster

2nd PLACE:
Extra 3PM Snackdown Challenge

Agency: Ryan Partnership
Client: Wrigley’s Extra Gum

3rd PLACE:
P&G Sponsors the 2010 Olympic Winter Games

Agency: Taylor Global, Inc.
Client: Procter & Gamble

HONORABLE MENTION:
Chipping for Charity

Agency: Vitro Agency
Client: P.F. Chang’s

Best Campaign that Uses a Holiday Theme in its Promotion

WINNER:
Elf Yourself Invasion

Agency: Grand Central
Marketing, Inc.
Client: OfficeMax

2nd PLACE:
Chocolate Milk: The Official Drink of Halloween

Agency: Draftfcb
Client: MilkPEP

3rd PLACE:
American Airlines: 2009 Digital Holiday Card

Agency: The Marketing Arm
Client: American Airlines

HONORABLE MENTION:
“Con Kleenex® Expresa Tu Hispanidad” Art Contest

Agency: MASS Hispanic
Client: Kimberly-Clark: KLEENEX Brand

Best Use of Public Relations in a Promotion Campaign

WINNER:
Charmin NYC Restrooms

Agency: Gigunda Group, Inc.
Client: Charmin, a Procter & Gamble brand

2nd PLACE:
The Up, Up. . . and Away Tour

Agency: GES
Client: Disney/Pixar

3rd PLACE:
Tostitos Salute the Troops Bowl

Agency: The Marketing Arm
Client: Frito-Lay

HONORABLE MENTION:
Elf Yourself Invasion

Agency: Grand Central Marketing, Inc.
Client: OfficeMax

Best Use of Games, Contests, and Sweepstakes

WINNER:
Ford & White Collar-’Chasing the Shadow’

Agency: Team Detroit
Client: Ford Motor Company

2nd PLACE:
“Dude, Where’s my Bar?”

Agency: Threshold Interactive
Client: Nestle

3rd PLACE:
“Mike’s Aluminum Anniversary”

Agency: Alcone Marketing Group
Client: Mike’s Hard Lemonade

HONORABLE MENTION:
“Con Kleenex® Expresa Tu Hispanidad” Art Contest

Agency: MASS Hispanic
Client: Kimberly-Clark: KLEENEX Brand

Most Innovative Communication Strategy

WINNER:
Make-A-Messterpiece brought to you by Bounty

Agency: Gigunda Group, Inc.
Client: Bounty, a Procter & Gamble brand

2nd PLACE:
Fiesta Movement

Agency: Team Detroit
Client: Ford

3rd PLACE:
Charmin NYC Restrooms

Agency: Gigunda Group, Inc.
Client: Charmin, a Procter & Gamble brand

HONORABLE MENTION:
The Southwest Porch at Bryant Park

Agency: Civic Entertainment Group
Client: Southwest Airlines

Best Web-Based Promotion

WINNER:
Fiesta Movement

Agency: Team Detroit
Client: Ford

2nd PLACE:
Zombie Singles

Agency: Noise Digital
Client: Nokia

3rd PLACE:
Sprite NBA Slam Dunk Fan Face Off

Agency: George P. Johnson
Client: The Coca-Cola Company

HONORABLE MENTION:
Sprite Step Off

Agency: George P. Johnson
Client: The Coca-Cola Company

Best Mobile Marketing Campaign

WINNER:
GameStop Surprize Attack

Agency: The Marketing Arm
Client: GameStop

2nd PLACE:
2009 Monopoly at McDonald’s

Agency: The Marketing Store
Client: McDonald’s

3rd PLACE:
“LG Transform To Something Better” Consumer Sweeps

Agency: Alcone Marketing Group
Client: LG

HONORABLE MENTION:
World’s Largest Cell Phone

Agency: Neverstop
Client: Cricket Wireless

Best Multicultural/ Ethnic Campaign

WINNER:
Sprite Step Off

Agency: commonground
Client: The Coca-Cola Company

2nd PLACE:
Pull-Ups® “El Baile de Pull-Ups®” Potty Dance

Agency: MASS Hispanic
Client: Kimberly-Clark: Huggies® Pull-Ups® Brand

3rd PLACE:
“Con Kleenex® Expresa Tu Hispanidad” Art Contest

Agency: MASS Hispanic
Client: Kimberly-Clark: KLEENEX Brand

HONORABLE MENTION:
SCOTT® “Pasa el Buen Rollo de Costa a Costa”

Agency: MASS Hispanic
Client: Kimberly-Clark, SCOTT® Brand

Best Campaign Targeting a Micro Audience

WINNER:
Campus Buzz

Agency: Alcone Marketing Group
Client: Häagen-Dazs

2nd PLACE:
G-Series Mobile Locker Room

Agency: Fathom Communications
Client: Gatorade

3rd PLACE:
Make-A-Messterpiece brought to you by Bounty

Agency: Gigunda Group, Inc.
Client: Bounty, a Procter & Gamble brand

Best Campaign Generating Brand Awareness

WINNER:
“Dude, Where’s my Bar?”

Agency: Threshold Interactive
Client: Nestle

2nd PLACE:
Dream Big

Agency: Arnold Worldwide
Client: Carnival Cruise Lines

3rd PLACE:
Littlest Pet Shop Pets on Parade

Agency: BARD Advertising
Client: Hasbro

HONORABLE MENTION:
Advertising Week Event Activation

Agency: Momentum Worldwide
Client: Microsoft Advertising

Best Loyalty Program

WINNER:
California Lottery Replay Program

Agency: Alcone Marketing Group
Client: California Lottery

2nd PLACE:
Know Your IBM

Agency: CiLoyalty, IBM Corporation & Merscient Inc.
Client: IBM Corporation

3rd PLACE:
MyCokeRewards

Agency: The Marketing Store
Client: Coca-Cola

HONORABLE MENTION:
Screaming

Agency: Digitas
Client: InterContinental Hotels Group

Best Dealer, Sales Force or Business-to-Business Campaign

WINNER:
Cinemax High Def’n Awesome

Agency: Civic Entertainment Group
Client: Cinemax

2nd PLACE:
Advertising Week Event Activation

Agency: Momentum Worldwide
Client: Microsoft Advertising

3rd PLACE:
U-Drive Regional Direct Response Program

Agency: Fathom Communications
Client: Navistar, Inc.

HONORABLE MENTION:
Know Your IBM

Agency: CiLoyalty, IBM Corporation & Merscient Inc.
Client: IBM Corporation

Best Use of Viral Marketing in a Promotion Campaign

WINNER:
The White Rabbit Campaign

Agency: Fallon Worldwide
Client: Syfy

2nd PLACE:
Killed Ideas (by Blurb)

Agency: Isobar/Ammo Marketing
Client: Blurb

3rd PLACE:
Zombie Singles

Agency: Noise Digital
Client: Nokia

HONORABLE MENTION:
Hammertime Viral Video

Agency: A&E Television
Client: In-House

Best Retail/Co-Marketing Campaign

WINNER:
GameStop Surprize Attack

Agency: The Marketing Arm
Client: Hasbro

2nd PLACE:
Lay’s Local

Agency: The Marketing Arm
Client: Frito-Lay

3rd PLACE:
Littlest Pet Shop Pets on Parade

Agency: BARD Advertising

HONORABLE MENTION:
LYSOL® NASCAR® Sponsorship at Target®

Agency: Catapult Action-Biased Marketing
Client: Reckitt Benckiser
Client: GameStop

Best Campaign on a Budget (under $250,000)

WINNER:
Zombie Singles

Agency: Noise Digital

2nd PLACE:
Love your Team. Grow the Ivy.

Agency: TRIS3CT
Client: Old Style Beer (Pabst Brewing Company)

3rd PLACE:
River Monster’s Piranha Flash Mob

Agency: Pierce
Client: Animal Planet

HONORABLE MENTION:
The Singing Bee on CMT

Agency: CMT
Client: In-House
Client: Nokia

Best Idea or Concept

WINNER:
Make-A-Messterpiece brought to you by Bounty

Agency: Gigunda Group, Inc.
Client: Bounty, a Procter & Gamble brand

2nd PLACE:
Yahoo! Yodel Studio

Agency: Yahoo!
Client: In-House

3rd PLACE:
Love your Team. Grow the Ivy.

Agency: TRIS3CT
Client: Old Style Beer (Pabst Brewing Company)

HONORABLE MENTION:
“Mike’s Aluminum Anniversary”

Agency: Alcone Marketing Group
Client: Mike’s Hard Lemonade

Best Creative

WINNER:
The White Rabbit Campaign

Agency: Fallon Worldwide
Client: Syfy

2nd PLACE:
Make-A-Messterpiece brought to you by Bounty

Agency: Gigunda Group, Inc.
Client: Bounty, a Procter & Gamble brand

3rd PLACE:
Yahoo! Yodel Studio

Agency: Yahoo!
Client: In-House

HONORABLE MENTION:
Adult Swim & Kia Soul

Agency: Turner Broadcasting
Client: Kia

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