Chief Marketer Staff, Author at Chief Marketer

Jose Cuervo Samples its New Flavored Tequilas

Jose Cuervo International is out with new flavored premium tequilas.

Marketers Suffer from a Metrics Deficiency: Survey

Marketers want to the right thing when it comes to metrics. But their desire far outpaces their ability, judging by a new CMO Council survey.

Agencies

Marketers Are Unhappy With their Data Systems

One thing you say for marketers is that they are hardly satisfied with themselves. And that’s especially true when it comes to their customer data capabilities. In a recent survey by the CMO Council, 40% rated their systems as weak or worse.

Agencies

FTC Investigating XM Satellite Radio’s Marketing

The Federal Trade Commission is investigating XM Satellite Radio’s marketing practices to see if it has violated the Can-Spam Act and/or the Telemarketing Sales Rule, the satellite radio company said in an official filing last week.

Think Partnership Acquires Search Engine Marketing Firm

Think Partnership Inc., a marketing services company based in Northbrook, IL, has acquired Web Diversity Ltd., a paid search and organic search engine marketing firm located in London.

Verizon to Close Four Call Centers Acquired From MCI

Verizon Communications Inc. plans to lay off more than 1,660 telemarketers and close four call centers that it acquired in January from MCI, according to wire service reports. The job losses will be in Iowa, Texas and South Carolina.

1-800-Flowers.com Expands Loyalty Program

1-800-Flowers.com Inc. has expanded its customer retention and loyalty programs. It has launched “Fresh Rewards,” a loyalty program operated by Loyalty Lab Inc., for managing shopper sign-ups, profile management and transaction records.

News Brief

DIAGEO-GUINNESS USA: is revamping its Guinness packaging with a

Mail Stream: A Report on Incoming Direct Mail

Restoration Hardware Heads Outdoors The retro-contemporary home cataloger Restoration Hardware mailed a brand new specialty edition with “Outdoor” tacked onto its name. The 88-page “Premier Edition” of Restoration Hardware Outdoor showcases several …

Agencies

FTC Warns Hawaii

The Federal Trade Commission advised Hawaii last month of the dangers of implementing a so-called child protection do-not-e-mail list. This is the third