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1-800-Flowers.com Expands Loyalty Program

1-800-Flowers.com Expands Loyalty Program

Posted on May 2, 2006 by Chief Marketer Staff

1-800-Flowers.com Inc. has expanded its customer retention and loyalty programs. It has launched “Fresh Rewards,” a loyalty program operated by Loyalty Lab Inc., for managing shopper sign-ups, profile management and transaction records.

The program provides consumers petals for shopping online or by telephone at 1-800-Flowers.com. Shoppers can redeem the petals to receive exclusive promotions, access to special collections and discounts on future purchases.

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