Chief Marketer Staff, Author at Chief Marketer

Experian Shutters Incentive Marketing Division

Experian, Inc. is phasing out the incentive marketing functions of its rewards division, which awarded online consumers with premiums, such as iPods, for trying out advertised merchandise or services.

News Briefs

NAPSTER: is offering music fans free streaming tunes as part of a…YAHOO, INC.: has launched Yahoo Tech, a new…VITAL MARKETING: New York, has opened an Atlanta office, the first…

Agencies

New Orleans Re-Opens as Market for Periodicals: Catalogs Still Banned

A New Orleans mail-processing center has begun accepting standard class advertising and periodicals mailings for the first time since Hurricane Katrina struck. While some of the affected areas had been accepting these classes of mail, the most heavily affected areas, which include New Orleans and portions of Jefferson, Plaquemines and St. Bernard parishes, were not receiving them.

Signature Advertising Acquires Mail and Fulfillment Firm

Signature Advertising, a Memphis-based agency, has acquired Streamline Direct Mail & Fulfillment, also of Memphis. The terms of the acquisition were not disclosed.

Agencies

Former Yankelovich Exec Launches Faith-Based Marketing Consultancy

Craig Wood, the former group president and head of the database division at consumer research firm Yankelovich Inc., has launched the Clarity Group. The new company offers marketing consulting and CRM services to both faith-based and consumer marketers, with an emphasis on direct and database marketing. The Clarity Group (http://www.claritygroupinc.com) is based in Chapel Hill, NC.

Agencies

Ask.com on Course but HSN Suffers in IAC Q1

Search engine Ask.com balanced a decline in profits with growth in revenue and search queries in the first-quarter financial report issued by parent InterActiveCorp

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