Chief Marketer Staff
-
Listline e-Newsletter 05/03/06
Schwaab Inc. has chosen Direct Media Inc. to manage its business product
buyers file. About 275,000 catalog customers’ names are available,
including 27,857 from the first quarter. -
Agencies
Hershey Taps eBay for WrapperCash Auctions
The Hershey Co. has launched its first-ever continuity program, turning candy wrappers into currency for eBay.
-
Agencies
AA Gives Away 42 Million Miles to Celebrate Anniversary
To celebrate the 25th anniversary of American Airlines’ loyalty program, a host of airlines travelers got a surprise yesterday: 25,000 AAdvantage miles.
-
Agencies
Barnes & Noble Boosts Loyalty With Credit Card
Barnes & Noble is giving consumers additional ways to earn loyalty points under a new company-branded MasterCard offered through Barclays US.
-
Agencies
AT&T to Dump Cingular Name
AT&T Corp. plans to ditch the Cingular Wireless brand name and orange jack logo in favor of the AT&T Wireless name next year, according to news reports.
-
Agencies
Family Tops List for Gift Cards Spenders: Survey
When it comes to gift cards, some 60% of consumers said they would spend the balance on their family or spouse, whereas another 33% said they would spend the card on themselves, according to a recent survey. The survey, conducted by Find SVP for …
-
Agencies
Old Navy Scouts for New Spokesdog
Old Navy begins a series of casting calls this week to find a new spokesdog for its holiday 2006 advertising.
-
Agencies
Safeway Dangles Gift Cards to Carpoolers
Sharing a ride to work may look a bit more interesting for San Franciscans who can now earn incentives from Safeway thanks to a partnership it forged with a Bay Area car pool program.
-
Unilever Sells Off Two Hair Care Brands
Unilever, the maker of Dove soap and Lipton tea, has sold two of its hair-care brands to Lornamead Brands, Inc., Unilever said Tuesday.
-
Agencies
Crown Royal and Playboy Host Kentucky Derby Bash
Crown Royal is set to transform a Louisville nightclub into a Playboy club during the Kentucky Derby weekend as part of a number of efforts surrounding the first jewel in the Triple Crown of thoroughbred horse racing.