Chief Marketer Staff

• Digital

  Watson Offers Hands-Free Search of the Web and Beyond

  In the search for the next big thing in search, a number of developers are poking around in contextual search, designing software applications that can look at the document on your computer screen, figure out its meaning and significance, and then go get other documents that are related to it but that you might not have known about

• Listline e-Newsletter 05/03/06

  Schwaab Inc. has chosen Direct Media Inc. to manage its business product
  buyers file. About 275,000 catalog customers’ names are available,
  including 27,857 from the first quarter.

• Agencies

  Hershey Taps eBay for WrapperCash Auctions

  The Hershey Co. has launched its first-ever continuity program, turning candy wrappers into currency for eBay.

• Agencies

  AA Gives Away 42 Million Miles to Celebrate Anniversary

  To celebrate the 25th anniversary of American Airlines’ loyalty program, a host of airlines travelers got a surprise yesterday: 25,000 AAdvantage miles.

• Agencies

  Barnes & Noble Boosts Loyalty With Credit Card

  Barnes & Noble is giving consumers additional ways to earn loyalty points under a new company-branded MasterCard offered through Barclays US.

• Agencies

  AT&T to Dump Cingular Name

  AT&T Corp. plans to ditch the Cingular Wireless brand name and orange jack logo in favor of the AT&T Wireless name next year, according to news reports.

• Agencies

  Family Tops List for Gift Cards Spenders: Survey

  When it comes to gift cards, some 60% of consumers said they would spend the balance on their family or spouse, whereas another 33% said they would spend the card on themselves, according to a recent survey. The survey, conducted by Find SVP for …

• Agencies

  Old Navy Scouts for New Spokesdog

  Old Navy begins a series of casting calls this week to find a new spokesdog for its holiday 2006 advertising.

• Unilever Sells Off Two Hair Care Brands

  Unilever, the maker of Dove soap and Lipton tea, has sold two of its hair-care brands to Lornamead Brands, Inc., Unilever said Tuesday.

• Agencies

  Safeway Dangles Gift Cards to Carpoolers

  Sharing a ride to work may look a bit more interesting for San Franciscans who can now earn incentives from Safeway thanks to a partnership it forged with a Bay Area car pool program.