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Chief Marketer Staff

  • Sharper Image Web Sales Plummet in April

    Sharper Image Corp. reported sales of $33.1 million for April, down 23% from $42.7 million last year.

  • Profits Down but Visitors Up in LookSmart Q1

    Online search and media company LookSmart reported a first-quarter 2006 decline in revenue and a wider loss in earnings. But management pointed to increases in Web traffic to its content sites and increased click-through on ads as signs that the company is positioning itself successfully as a contextual ad network.

  • IMergent Posts Net Income in Quarter

    IMergent Inc. reported net income of $2.8 million for the third quarter compared to a net loss of $6.4 million last year.

  • Listline e-Newsletter 05/04/06

    Fasano and Associates is the new manager for the Action Parents
    database. Quarterly and monthly hotlines contain 901,524 and 320,159
    names, respectively.

  • Agencies

    Fidelity and Arnold Take Top Entertainment Marketing Award

    Fidelity Investments has been awarded the 2006 Best Overall Entertainment Marketing Award (EMMA) by PROMO for work developed with Arnold Worldwide to support music programs in public schools. Now in its eighth year, the EMMA program recognizes the best entertainment marketing campaigns of the past year in 10 categories.

  • Agencies

    Land O’Frost Plots Summer Tie-ins

    Lunchmeat marketer Land O’Frost heats up its summer promotion calendar with a slate of tie-ins.

  • Agencies

    Verizon Wireless Unveils Shakira Tour Plans

    Verizon Wireless will use its sponsorship of music artist Shakira’s North American tour this summer to promote its V Cast music service and other technologies to the Latino market.

  • Ford Makes ‘Bold Moves’ in Marketing

    Ford Motor Co. has announced that it will shift gears from its “Built for the Road” tag line to “Bold Moves,” a new marketing initiative aimed at providing a consistent message about the automaker and its products.

  • News Briefs

    POLO RALPH LAUREN: has inked a new global partnership designating the…NISSAN MOTOR CO. LTD.: will launch its…NETFLIX, INC.: begins staging a traveling…

  • Agencies

    Standard Mail Rates Could Rise by 9%

    Standard mailers would have to fork over some 9% more in postage costs under the U.S. Postal Service’s just-announced rate case filing with the Postal Rate Commission. First class stamp prices would go up by 3 cents.