Listline e-Newsletter 05/04/06
* Action Parents Database
* Consumer Insight Files
* Teacher Created Resources
* Webwise Free Trial Diet Responders
* Mortgage Expo Home Loans
* Stylin Concepts Blow-in
* New York Daily News
* Gaelsong Buyers and Catalog Requesters
LISTS UNDER NEW MANAGEMENT
Action Parents Database
Fasano and Associates is the new manager for the Action Parents database. Quarterly and monthly hotlines contain 901,524 and 320,159 names, respectively. Sources for this file include direct mail, new credit card activations and new mover data. List Process Management Inc. previously had this account.
Selections: Hotlines, adult’s/child’s age/gender, income, dwelling type, length of residence, ethnicity, religion, mail order buyers, donors, marital status, home value, product, state/SCF/ZIP
Sample usage: Chase, Reader’s Digest
Price: $95/M (monthly hotline)
Contact: Fasano and Associates, Mariam Damaryan at 818-728-9030, ext. 122 or [email protected]
Consumer Insight Files
Stanley Marketing Solutions now co-manages a portfolio of Consumer Insight lists with Names and Addresses Inc. Separate files are available for various types magazine subscribers, do-it-yourselfers, woodworking enthusiasts, dieters and gardeners, among others. These files have been assembled from Web site registrations and enhanced with additional data.
Selections: Hotlines, age, demographic, ethnicity, gender, income range, lifestyle, mail order buyers, marital status, occupation, telephone numbers, presence of children, recency, state/SCF/ZIP
Price: $70/M (last-12-month segments)
Contact: Stanley Marketing Solutions, Barb Stanley at 203-509-4250 or [email protected]
NEW LISTS
Teacher Created Resources
Book publisher Teacher Created Resources has released a list of 118,854 buyers, including 102,000 teachers. Books sold cover all aspects of school curriculum. Direct mail is the source.
Selections: Grade level, credit card buyers, gender, state/SCF/ZIP
Price: $95/M
Contact: Direct Media Inc., Michael Rovello at 203-532-2427 or [email protected]
Webwise Free Trial Diet Responders
Some 150,000 names are available on the Webwise Free Trial Diet Responders file. Thirty-five percent of those listed are men. The average unit of sale was $50 for dieting products and services.
Selections: Age range, credit card buyers, ethnicity, gender, income, length of residence, lifestyle, mail order buyers, monthly hotline, telephone numbers, presence of children, teenagers, state/SCF/ZIP
Price: $85/M
Contact: List Connection Inc., Paul Matthews at 954-941-7118 or [email protected] and Ken Wood at 864-962-0761 or [email protected]
Mortgage Expo Home Loans
Mortgage Expo Inc. offers a list of 2.5 million individuals who have sought information online about mortgages. Consumers logged on to MortgageExpo.com and filled out detailed questionnaires to generate leads for lenders.
Selections: Age, dwelling type, gender, homeowner, household income, length of residence, marital status, occupation, telephone numbers, presence of children, hotlines, state/SCF/ZIP
Price: $95/M
Contact: Interactive Marketing Solutions, Christopher Meehan at 845-624-1155 or [email protected] and David Ruelas at 845-624-1155 or [email protected]
NEWLY MANAGED INSERT MEDIA
Stylin Concepts Blow-in
ALC Data Management now represents the Stylin Concepts Blow-in program. Some 7.6 million catalogs are mailed annually. Two inserts per book will be accepted. Inserts must be between 3-1/2 by 5 inches and 6 by 6 inches. Catalyst Direct Marketing previously managed this program.
Price: $35/M
Contact: ALC Data Management, Liz Krpic at 914-524-5234 or [email protected] and John Toscano at 914-524-5290 or [email protected]
NEW SELECTS
New York Daily News
A selection identifying 12,067 Hispanic subscribers has become available on the Daily News list. More than 50% of these individuals pre-paid for subscriptions in the tri-state New York area. Direct mail is the source.
Additional selections: Paid, gender, demographics, lifestyle, state/SCF/ZIP
Price: $90/M (Hispanic subscribers)
Contact: Walter Karl Inc., Maureen Northey at 845-732-7035 or [email protected]
Gaelsong Buyers and Catalog Requesters
Selections for multibuyers and $100-plus buyers have been added to the Gaelsong Buyers and Catalog Requesters list. A total of 115,213 names are available, including 37,068 last 12-month buyers. The average unit of sale was $82.
Additional selections: Gender, state/SCF/ZIP
Price: $105/M (catalog buyers); $85/M (catalog requesters)
Contact: Mail Marketing Inc., Joann O’Rourke at 201-750-3222, ext. 26 or [email protected]
