Chief Marketer Staff

• Sara Lee Names TBWA/Chiat/Day as AOR

  Sara Lee Food & Beverage has named TBWA/Chiat/Day as its agency of record for the Sara Lee Brand. The transition begins immediately, Sara Lee spokesperson Mall Hall said yesterday.

• Quaker Launches 90-Calorie Bars Online

  Quaker Oats Co. has launched Chewy 90 Calorie granola bars with an online game that leverages ads starring its iconic “Quaker Man” spokesman and promotes sampling.

• Agencies

  AirTran Sweeps Goes Car Racing

  AirTran Airways has teamed up with XM Satellite Radio and Andretti-Green Racing (AGR) for a sweeps that will give four racing fans the opportunity to experience the Indianapolis 500 on May 28.

• American Greetings Boosts Licensing Marketing Team

  American Greeting Corp. has created a new marketing position designed to boost licensing initiatives for the company.

• Kodak Agrees to Settle FTC Spam Charges

  Kodak has agreed to pay a little more than $26,000 to settle charges by the Federal Trade Commission that its photo-sharing unit violated the federal Can-Spam Act in e-mails to 2 million of its customers.

• Sportsman’s Guide Income Off Slightly

  The Sportsman’s Guide Inc. reported net earnings of $2.2 million for the first quarter, down from $2.3 million last year

• Innotrac’s Losses Widen

  Innotrac Corp. reported a net loss of $1.3 million for the first quarter, compared to a net loss of $288,000 last year

• SmartLine Taps MarketingArt for Outbound Telemarketing

  SmartLine Inc. has hired MarketingArt to provide outbound telemarketing services in Russia and former Soviet countries.

• S&H Chooses Fair Isaac

  S&H Solutions, the retail loyalty systems provider, has selected Fair Isaac Corp. to furnish marketing analytic technology for its services.

• New Products and Services