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Chief Marketer Staff

  • Dorgan Lands at Tap.TV

    Tim Dorgan has joined Tap.TV as President-COO of the fledgling media company, after resigning his post as CEO of The J. Brown Agency earlier this month.

  • News Briefs

    WARNER BROS. CONSUMER PRODUCTS: has signed a new licensing deal with Naki World to produce video game accessories based on Warner Bros. Pictures’ Superman returns film and DC Comics’ Superman brand. The accessories, available for current and next-gen …

  • Listline e-Newsletter 05/17/06

    Health Benefits Direct Corp.’s database contains postal addresses for
    more than 1 million insurance buyers and inquirers. E-mail addresses are
    available for 966,697.

  • Listline e-Newsletter 05/16/06

    Discover Media LLC tapped Saavoy List Management Inc. to oversee its 17
    lists. Among them is a master file naming 402,000 active subscribers of
    Discover Magazine.

  • Anti-Spam Startup Blue Security Folds

    Blue Security, the anti-spam concern whose users received threatening e-mail from at least one irate Russian spammer, has thrown in the towel.

  • Open and Click Rates Rally in Q1: EROI

    E-mail open and click-through rates came roaring back in the first quarter of 2006, compared to the fourth quarter of 2005, according to a new study by EROI.

  • DM Merger and Acquisition Deals Total $9.1 Billion: Petsky

    A total of 128 merger and acquisition deals totaling $9.1 billion among direct marketing and related technology and service companies were completed during the first quarter, up 14% from last year, according to Petsky Prunier LLC

  • Talbots Income Falls in Quarter

    The Talbots Inc. reported net income of $27.4 million for the first quarter, down from $34.5 million last year.

  • Meet Bernie Trueblood

    Award winning creative director and marketing strategist, Bernie helps clients “sell more stuff” He’s one of the few people to have held the top chair in Sales, Marketing and Creative. So he can not only help create your brand selling proposition, he …

  • Agencies

    Six Flags Launches Kids Loyalty Club

    Six Flags theme parks have rolled out a new loyalty club just for kids that offers its biggest fans a chance to extend their park experience via exclusive contests and insider news.