Listline e-Newsletter 05/16/06
* Discover Magazine
* Pritchett Organizational Development Book Buyers
* Tongkat-Ali Buyers
* Great Stuff PIP
* Paul Fredrick MenStyle
* Breakaway Investor
* Specialists Purchases Transcontinental Direct
* Catalyst Acquires VeriMart Database
* People in the News
* Short Cuts
* Easyriders/In the Wind/Biker/V-Twin
LISTS UNDER NEW MANAGEMENT
Discover Magazine
Discover Media LLC tapped Saavoy List Management Inc. to oversee its 17 lists. Among them is a master file naming 402,000 active subscribers of Discover Magazine. Some of the others identify donors, investors, pet owners, seniors and travelers. Mal Dunn Associates Inc. was the previous manager.
Selections: Adult’s/child’s age, donors, mail order buyers, homeowners, income, marital status, occupation, lifestyle, credit card, recency, presence of children, gender, state/SCF/ZIP
Price: $110/M (base)
Contact: Saavoy List Management Inc., Jane McAveney at 201-845-8840, ext. 12 or [email protected]
Pritchett Organizational Development Book Buyers
Pritchett & Associates Inc. named VentureDirect Worldwide Inc. as its list manager. Pritchett’s file identifies those who bought or previewed books about managing organizational change and training programs. Some 27,416 postal and 8,777 e-mail addresses are available. The former manager was Chessie Lists Inc.
Selections: Business type, gender, telephone numbers, one per company, recency, state/SCF/ZIP
Price: $130/M (postal addresses); $275/M (e-mail addresses)
Contact: VentureDirect Worldwide Inc., Meta Washington at 212-655-5284 or [email protected] (postal addresses); Kevin Chin at 212-655-5135 or [email protected] (e-mail addresses)
NEW LISTS
Tongkat-Ali Buyers
Nearly 12,000 buyers of men’s potency products are listed here. Most customers are men who paid with a credit card. Direct response radio is the source.
Selections: Gender, state/SCF/ZIP
Price: $110/M
Contact: Impulse Media, Pam Ranalli at 203-825-4652 or [email protected]
NEW INSERT MEDIA
Great Stuff PIP
CRT Associates’ Great Stuff package insert program reaches buyers from the Nurses Station, Homeroom and the Whales and Friends catalogs. Approximately 246,000 packages are shipped each year. Inserts can be as large as 4-1/2 by 6-3/4 inches and weigh up to .25 ounce.
Price: $60/M
Contact: Direct Media Inc., Barbara Deubel at 203-532-2349 or [email protected] and Marie Buzzeo at 203-532-2541 or [email protected]
UPDATED LISTS
Paul Fredrick MenStyle
A new segment with 64,000 Internet buyers from the last 12 months is available on the Paul Frederick MenStyle file. A typical customer is a 48-year-old man earning about $160,000 a year. The average unit of sale for men’s clothing was $140.
Selections: Dollar amount of purchase, hotlines, credit card sold, gender, last purchase, multibuyers, source, state/SCF/ZIP
Price: $115/M
Contact: Millard Group Inc., Linda Thompson at 603-924-9262, ext. 2203 or [email protected] and Yvonne Mathews at 603-924-9262, ext. 2263 or [email protected]
Breakaway Investor
Taipan Group LLC recently changed the name of the Value Edge/Cutting Edge file to Breakaway Investor. It’s a list of 1,600 subscribers who paid $500 for an investors’ publication. This file cannot be used for free offers.
Selections: Gender, state/SCF/ZIP
Sample usage: Eagle Publishing, Financial Gateway to Asia, Lombardi Publishing, Options Online, Outstanding Investments Oxford Club, Smarte Trader, Strategic Investments, Universal Coin and Bullion, Vector Vest
Price: $200/M
Contact: NameBank International, Beth Principe at 410-783-8460 or [email protected]
IN THE NEWS
Specialists Purchases Transcontinental Direct
Specialists Marketing Services Inc. acquired list management and brokerage firm Transcontinental Direct List Services. Terms were not revealed.
Transcontinental vice president of list services Peter Candito and his staff will remain based in Bohemia, NY
“Our plan is to grow the B-to-B list business with the leverage of Specialists’ resources, systems and strong position in the marketplace,” Candito said in a statement.
The deal includes the Internet and Technology Marketplace database and several business-to-business list brokerage accounts. Several managed list properties, including the ITEC and ad:tech files, will move to Specialists as well.
Catalyst Acquires VeriMart Database
Catalyst Direct Inc. bought General Dynamics Advanced Information Systems’ Equient analytical services division for an undisclosed price.
The cash purchase includes the VeriMart U.S. household database, which Catalyst uses to provide list segmentation, profiling and modeling services.
“We’ve been working with Equient for about five years, said Catalyst managing director Mike Osborn. We’ll see an immediate positive cash impact this year.”
Equient operations manager Kevin Seaman will become Catalyst’s data and analytical services director. Seaman and 14 other employees from Equient will move to Catalyst’s Rochester, NY facility.
People in the News
Andrea Parker was named director of new business development at Complete Medical Mailing Lists LLC. Parker had been operations manager at Act One Mailing List Services Inc.
Short Cuts
24/7 Canada Inc. has changed its name to 24/7 Real Media Inc. to reflect the growing importance of digital media.
SPECIALS!
Easyriders/In the Wind/Biker/V-Twin
Paisano Publications is temporarily offering free selections for new tests of its Easyriders, In the Wind, Biker and V-Twin magazine subscriber lists. Contact MKTG Services, John Longobardo at 215-867-4094 or [email protected]
