Six Flags Launches Kids Loyalty Club
Six Flags theme parks have rolled out a new loyalty club just for kids that offers its biggest fans a chance to extend their park experience via exclusive contests and insider news.
The Carrothead Club is open to kids six to 10 who attend Brunch with Bugs—a reservation-only meal featuring the Looney Tunes characters— 13 Six Flags parks nationwide. The brunch, which is offered daily, features a buffet meal, photos with the Looney Tunes characters and a show, Six Flags spokeswoman Debbie Evans said.
Under the loyalty club, kids get a Carrothead Club hat, contest offers and insider information about the park (new rides, attractions and celebrity appearances). In addition, “Carrotheads” receive a monthly newsletter mailed to their homes, which includes puzzles, carrot recipes, photos and interviews with Six Flags [http://www.SixFlags.com] staff. The loyalty club, which is free to join, is named after the infamous Looney Tunes’ character Bugs Bunny.
“It’s a way for [kids] to enhance their park experience,” Evans said. The club gives kids a chance to stay connected to the park throughout the year, she added.
The Carrothead Club coincides with Six Flags’ 45th anniversary, which kicked off this year. In-park signage and online materials support.
Six Flags is also boosting its marketing efforts to kids and their families under a new sponsorship with The Home Depot. Under the deal, Home Depot will host its Kids Workshop clinics in some Six Flag theme parks and appearances by Home Depot’s NASCAR show car. In exchange, Home Depot will sell Six Flags tickets in store, have signage and will showcase its new products throughout Six Flags parks. Light Blue Web addresses: (PROMO Xtra, May 9, 2006)
