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Chief Marketer Staff

  • Don’t be a Passive Marketer: The Benefits of Actively Managed Search

    The 2010 holiday shopping season delighted a wide range of marketers. What metrics were the best arbiter of the seasonal ROI? It depends where you looked.

  • Keeping Score: When Processing Leads, Remember Not All Customers are Created Equal

    When a company employs a marketing automation system to score its incoming leads, it begins assigning points to prospects based on their activity. But,

  • Editor’s Note: Off to a Good Start

    AS THIS ISSUE OF CHIEF MARKETER HITS YOUR MAILBOX, 2011 is in full swing. Of course, as we put it together we’re still in the middle of January, finally

  • Agencies

    The Goldilocks Rules of Data-Driven Targeting: Getting it Just Right

    Goldilocks’ experiences—particularly with too hot/too cold and too big/too small—are meaningful when it comes to using information in marketing. Given the nuances of data-driven targeting, the pressure is on all of us marketers to get it just right.

  • February/March 2011

    It was probably easier in the old days – say, back in the late ’80s or early ’90s when HSN, then less than a decade old, consisted solely of live cable programming of in-studio sales pitches

  • Marketing to Kids While Partnering with Parents

    Marketers all know about “pester power” and the increasing influence kids have over family purchase decisions in almost every category. To the tune of $500 billion dollars, according to statistics. So what else is new? Plenty.

  • News Briefs: GMR Marketing/Octagon

    GMR Marketing hires Olympic Games marketer Allen Brooks as VP, international client management.

  • Amstel Light Taps Jagtag for First 2-D Code Campaign

    In its first scannable bar code campaign, beer brand Amstel Light is letting fans in selected cities enter a sweepstakes to eat gourmet burgers in Miami by photographing and submitting a code place on coupon books

  • Agencies

    List Prices Continue to Slide: Worldata

    Continuing economic sluggishness and increasing consumer skepticism are partly responsible for falling list rental prices, according to Worldata’s just-released winter 2011 list price index. Ray Tesi, senior vice president of Worldata, thinks overall …

  • Chief Marketer Listline

    Chief Marketer and NextMark offer you a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · …