Chief Marketer Staff

• News Brief

  B2 BEVERAGE CO.: has launched a non-carbonated tropical fruit and cream flavored premium

• New Research: Search Marketing Not the Best Tactic to Reach Global 1000—or SMB— Execs

  During the past three years, I’ve seen paid-search advertising rise exponentially to become the darling of business-to-business advertising.

• Agencies

  Time Warner Touts Speed Via TNT Racing Series

  Time Warner Cable is rolling out a new sweepstakes to promote its super speed digital cable, Internet and phone services tied to NASCAR Nextel Cup Racing that will send a winner and guest right to the action.

• Listline e-Newsletter 07/28/06

  The American Society for Training and Development (ASTD) has chosen
  Direct Media Inc. to serve as list manager. The ASTD’s master file has
  287,921 names.

• Marriott Taps EMergent for New Orleans Hotels

  Marriott has selected EMergent Marketing as the Internet marketing agency of record for the New Orleans Marriott. New Orleans Marriott at the Convention Center, and the JW Marriott New Orleans hotel. The budget was not disclosed.

• Valassis Earnings Drop Nearly 23%

  Valassis reported net earnings of $19.7 million for the second quarter, off $22.9% from net earnings of $25.5 million last year.

• Henry Schein Income, Sales Rise

  Henry Schein Inc. reported net income of $45.2 million for the second quarter, up from $37 million last year.

• Deluxe Ports $2 Million Quarterly Loss

  Deluxe Corp. reported a net loss of $2 million for the second quarter, compared to net income of $42 million last year.

• Royal Mail Settles With Union, Averting Strike

  Royal Mail and the U.K. Communication Workers Union have reached an agreement averting a postal workers strike in the country.

• Data & Analytics

  Latino Passion Points: Trite or True?

  Even if you don’t understand Spanish, you probably won’t have much difficulty picking up on recurring themes in the spots you see on Spanish-language TV.