Chief Marketer Staff, Author at Chief Marketer

Progressive Insurance Explores the Human Side of Paid Social

Leveraging paid social media campaigns is an effective way to get messages out to targeted audiences, but a little bit of human touch is necessary in order to get people to click and convert.

Agencies

How Data-Driven App Marketing Will Revolutionize User Acquisition

Data is an integral and constant component of any successful app marketing campaign.

Marketing Money Watch: 5 Tips for Selling Your Business

Considering selling your independent marketing services firm? Here’s five tips to get the most out of your venture.

Social

Tips for Killer Social Media Campaigns

Running a social media campaign right takes skill and the right timing, whether its a contest, a quiz or an effort to get people to sign up for newsletters, just throwing an offer out on social media networks isn’t going to cut it.

Digital

Unusual Keyword Sources Can Spell Success

Finding the right keywords to get curious web browsers to click on your site has always been a challenge, and with tighter restrictions and long-tail search terms gaining footing, the challenge for marketers is even greater.

Event Tracking & Content Marketing ROI

Event tracking with Google Analytics can give marketers a detailed view on how content marketing efforts are performing.

Social

Using Social Proof to Boost Conversions

Marketers can leverage social proof to build quality engagements with customers, and hopefully turn those engagements into conversions.

Inside the 2014 Marketing ARC Award-Winning Campaigns

The First Annual Marketing ARC Awards celebrated the best campaigns that have embraced marketing technology solutions, and winners were announced at LeadsCon New York in August. Chief Marketer created this awards campaign in response to the explosion of tech solutions being leveraged by marketers in recent years.

Email

Pushing Limits to Boost Conversions

Digital marketing agency E2M co-founder and vp of Marketing Pratik Dholakiya recently weighed in with some interesting ideas for pushing limits in marketing to increase conversions.

Mobile

The Best Online-Offline Attribution Strategies

With mobile becoming an increasingly popular means for consumers to research, engage and convert into customers, it’s critical that marketers keep a close eye on online-offline attribution.