Author

Chief Marketer Staff

  • Social

    Tips for Killer Social Media Campaigns

    Running a social media campaign right takes skill and the right timing, whether its a contest, a quiz or an effort to get people to sign up for newsletters, just throwing an offer out on social media networks isn’t going to cut it.

  • Digital

    Unusual Keyword Sources Can Spell Success

    Finding the right keywords to get curious web browsers to click on your site has always been a challenge, and with tighter restrictions and long-tail search terms gaining footing, the challenge for marketers is even greater.

  • Event Tracking & Content Marketing ROI

    Event tracking with Google Analytics can give marketers a detailed view on how content marketing efforts are performing.

  • Social

    Using Social Proof to Boost Conversions

    Marketers can leverage social proof to build quality engagements with customers, and hopefully turn those engagements into conversions.

  • Inside the 2014 Marketing ARC Award-Winning Campaigns

    The First Annual Marketing ARC Awards celebrated the best campaigns that have embraced marketing technology solutions, and winners were announced at LeadsCon New York in August. Chief Marketer created this awards campaign in response to the explosion of tech solutions being leveraged by marketers in recent years.

  • Email

    Pushing Limits to Boost Conversions

    Digital marketing agency E2M co-founder and vp of Marketing Pratik Dholakiya recently weighed in with some interesting ideas for pushing limits in marketing to increase conversions.

  • Mobile

    The Best Online-Offline Attribution Strategies

    With mobile becoming an increasingly popular means for consumers to research, engage and convert into customers, it’s critical that marketers keep a close eye on online-offline attribution.

  • Social

    Integrating SEO and Social Marketing

    Digital marketing expert Dave Lloyd says that marketers need to integrate SEO and social marketing if they want to create the most effective marketing strategies for their companies.

  • The Benefits of Humanizing Your Website

    Can making your website more human-friendly make a difference in conversions? The team at SEO software company Positionly thinks so, and have compiled a list of actionable tips they’ve implemented to increase engagement and conversions.

  • Digital

    You Think You’re Busy? Check Out This Guy

    Next time you think you’ve got too many projects on your plate, consider Pieter Levels, a 28-year-old Dutch programmer who is a on a quest to launch 12 start-ups in 12 months.