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Chief Marketer Staff

  • Agencies

    Pros and Cons of Retail Sampling

    We know that retail sampling is a great way to incent trial and purchase. But there are pros and cons. Let’s take a look at both sides.

  • Agencies

    Canadian Wildlife Fed Goes Green, Cuts Back on Direct Mail

    The Canadian Wildlife Federation has begun cutting its direct mail fundraising volume by nearly 10% and increasing its targeting efforts, as part of an overall efforts become more environmentally responsible and cut costs.

  • Chief Marketer Listline July 11

    Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

  • Agencies

    Now is the Time to Survey Your Customers

    What you are selling isn’t nearly as important as fully understanding who you are now selling it to and who you could target to sell it to in the future.

  • Agencies

    Broker Roundtable: Improving Operating Efficiencies

    Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How could the list industry further improve operating efficiencies?

  • RIDING THE ETAILING CURVE

    Let’s face it: Shoppers are staying home. The combination of $4 or more for a gallon of gas and the rise of online shopping is negatively impacting store trips

  • IDEA TO STEAL:

    At IndyCar racetracks across the country, a new fan village unifies and coordinates sponsor activities, with help from experiential agency Marketing Werks.

  • NIVEA TOPS THE CHARTS

    As part of a $1.5 billion year-long campaign to celebrate its 100th birthday, Nivea has partnered with Rihanna and her hit song “California King Bed.” Consumers who purchase

  • SPENDING SMARTER

    As each dollar a marketer spends becomes ever more important, utilizing data to spend smarter has become vital. Utilizing and relying on data can help

  • Upshot Wins Work for Subway

    UPSHOT: has been named the merchandising and promotion agency of record for Subway Restaurants.