Chief Marketer Staff, Author at Chief Marketer

Best Practices: Engaging B-to-B Prospects By Phone

Telemarketing doesn’t have the best reputation in many circles. But if done properly, it can be a great way to engage B-to-B prospects and help guide them through the sales process.

Social

Enewsletters Help Lifetime Build Mom Site Audience

A+E Networks is using weekly email newsletters to help support the recently relaunched Lifetime Moms website.

News Brief-Valpak Puts QR Codes In/On Envelopes

VALPAK DIRECT MARKETING SERVICES: is launching its first national QR campaign over the next to months.

Agencies

Sun Life Gains a Foothold with Sponsorships

Sun Life Financial’s marketing has centered on sponsoring prominent sports and entertainment properties, like the Miami Dolphins Stadium, which was renamed Sun Life Stadium in January 2010.

Agencies

Healthy Food Marketers Shift from What’s Left Out to What’s Left In

Food brands across multiple categories are moving towards focusing on what’s actually in (and behind) their products, with a transparency that lets consumers know there’s nothing to hide.

Agencies

Pros and Cons of Retail Sampling

We know that retail sampling is a great way to incent trial and purchase. But there are pros and cons. Let’s take a look at both sides.

Agencies

Canadian Wildlife Fed Goes Green, Cuts Back on Direct Mail

The Canadian Wildlife Federation has begun cutting its direct mail fundraising volume by nearly 10% and increasing its targeting efforts, as part of an overall efforts become more environmentally responsible and cut costs.

Chief Marketer Listline July 11

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

Agencies

Now is the Time to Survey Your Customers

What you are selling isn’t nearly as important as fully understanding who you are now selling it to and who you could target to sell it to in the future.

Agencies

Broker Roundtable: Improving Operating Efficiencies

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How could the list industry further improve operating efficiencies?