Chief Marketer Staff

• Theme and Site Setup

  This guide will help you set up your theme files and your site.

• Agencies

  Broker Roundtable: Magazine Subscriber Files

  Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: With the steady growth of electronic media, are magazine subscriber files still important to mailers?

• Agencies

  Consumer E-List Glut Causing Steep Price Drop: Worldata

  Growth in the overall number of available consumer e-mail lists is largely responsible for a 49% drop in prices over the past five years, says Ray Tesi, senior vice president of Worldata.

• Agencies

  The Case for Keeping Order Forms in Print Catalogs

  More than half of all catalog orders are now being placed online. Not surprisingly, this has led to many marketers eliminating order forms from their print catalogs. But such a move shouldn’t be based solely on saving money or on the percentage of mail orders received. There are other factors to consider.

• Theme Guide

  Displays standard classes and demos. It also acts as a library where we can find reusable classes instead of making new ones.

• Agencies

  P&G Coupon Redemption Triggers Donations to Aid School Dropouts

  When people across America receive Procter & Gamble’s “Give Education brandSAVER” in their newspapers, they will find a note from Grammy Award-winning recording artist John Legend.

• Agencies

  Optimizing Loyalty Across Multiple Channels

  Providing a consistent retail experience across multiple channels is still a relatively elusive reality in shopper opinions. But it’s not just customers who are feeling this way.

• Social

  What Social Network Matters for Your Brand

  We all realize the importance of social networking in marketing, but what sites should your brand use?

  According to the S-Net (The Impact of Social Media) study, LinkedIn now boasts the title of “most important social network.” This survey by ROI Research, Inc., sponsored by Performics, surveyed 2,997 active social networkers to discover that 59% consider having a LinkedIn account to be the most important. Fifty percent of respondents visit the site weekly, while 20% visit it daily. So your company should get onboard with LinkedIn, right?

• Email

  Email Helps Pet Camp Connect With Customers

  San Francisco’s Pet Camp doesn’t use email to hard sell it’s pet boarding and care services. Instead, it uses the inbox to build the emotional connection with dog and cat owners.

• Email

  Email List Rental: Why You Need to Know Where Your Names Have Been

  How sure are you that the email lists you acquire are sanitized? That whomever you obtained them from understands “freewill opt-in” and CAN-SPAM compliance the same way that you do?