Chief Marketer Staff, Author at Chief Marketer

Datacard Quality Going Up: NextMark

Sixteen list management companies reported double-digit improvements in datacard quality over the first quarter, according to NextMark Inc.’s just-released second quarter datacard quality report.

Agencies

Broker Roundtable: Holiday 2011 Outlook

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What is the outlook for holiday mailings this year?

Agencies

Special Report: Nonprofits Expand Direct Response Efforts

As donations start to rise again after a slump in the recession, many nonprofits are bolstering their traditional direct mail appeals with email, DRTV and social media.

The Changing Role of Catalogs in the B-to-B Sales Cycle

Chief Marketer recently talked with direct marketing consultancy J. Schmid & Assoc.’s Philippe Graner, marketing director, and Chad Giddings, executive vice president, marketing and planning, about the changing role of catalogs in the B-to-B sales process.

Agencies

What the Big B-to-B Guys Can Learn From Small Business

What can large B-to-B businesses learn from the techniques that small business owners know so well?

Agencies

Best Practices: Engaging B-to-B Prospects By Phone

Telemarketing doesn’t have the best reputation in many circles. But if done properly, it can be a great way to engage B-to-B prospects and help guide them through the sales process.

Social

Enewsletters Help Lifetime Build Mom Site Audience

A+E Networks is using weekly email newsletters to help support the recently relaunched Lifetime Moms website.

News Brief-Valpak Puts QR Codes In/On Envelopes

VALPAK DIRECT MARKETING SERVICES: is launching its first national QR campaign over the next to months.

Agencies

Sun Life Gains a Foothold with Sponsorships

Sun Life Financial’s marketing has centered on sponsoring prominent sports and entertainment properties, like the Miami Dolphins Stadium, which was renamed Sun Life Stadium in January 2010.

Agencies

Healthy Food Marketers Shift from What’s Left Out to What’s Left In

Food brands across multiple categories are moving towards focusing on what’s actually in (and behind) their products, with a transparency that lets consumers know there’s nothing to hide.