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Chief Marketer Staff

  • Agencies

    Ocean Spray SVP on the Brand’s Summer Tour: Q&A

    Ocean Spray is on tour this summer, sampling its products at fairs, festivals and other special events where consumers gather. Millions of samples are being distributed and the brand has designed a number of ways to directly interact with consumers.

  • Chief Marketer Listline August 1

    Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

  • Agencies

    Alternative Med Doctor Uses Mail to Sell Franchises

    A California-based alternative medicine doctor has used a combination of direct mail, local space advertising and live events to recruit doctors to open franchises around the country.

  • Agencies

    Call Centers Integrating with Online Media: Special Report

    Gone are the days when a call center merely existed to take orders and maybe upsell a caller on additional products or services. Today’s call center is integrated with online customer service and social media channels to develop and nurture customer relationships.

  • Agencies

    Why Black Friday Should Merit Attention Throughout the Year

    Black Friday is coming. That Friday before Thanksgiving has been a boon for retailers, jumpstarting the holiday shopping season by offering door-buster deals starting in the wee hours of the morning to get consumers in a buying mood that hopefully lasts through the New Year. But retailers, eager to replay the day and generate sales, are watering down its effects by marketing and using the term, and its connotation at other times of the year.

  • Agencies

    Direct Mail Tips: Getting More Out of Your Postal Budget

    Savvy direct marketers know a successful direct mail strategy isn’t focused solely on reducing postage costs—you must also improve deliverability and increase response.

    Here’s some ideas on how to maximize the value of your postal spend.

  • Agencies

    AmEx Deals Go Mobile, Social with Foursquare and Facebook Links

    In recent months, credit card issuers have gotten much more proactive about hooking their card members up with local deals and discounts. AmEx, started the trend with a pilot partnership with Foursquare last March at the South by Southwest Festival. Now it has taken that program national.

  • Users Prefer Tablets to Smartphones for Mobile Shopping

    A new report from Forrester Research finds that more than half of US consumers who own both a tablet device and a smartphone say they prefer to shop via the tablet

  • Chief Marketer Listline July 25

    Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

  • Subtheme Variables

    Subtheme variables are explained.