Chief Marketer Staff, Author at Chief Marketer

News Brief: NBA and Sprite

NBA and Sprite have opened a public vote for the “Sprite Slam Dunk Showdown Championship.”

Ocean Spray has rolled out freestanding cranberry bog environments in some of the nation’s busiest downtown locales and it has its goofy cranberry farmers on TV to reinforce the benefits of its juice drinks. It runs sweepstakes and recipe contests and drives consumers to retail with coupons. This summer is no different. It’s Ocean Spray’s most lucrative time frame and it is running a bevy of promotions.

What You Need From a Database Today

In 2011, marketers have many new channels in which to sell their wares, engage consumers and convey their brand messages. And with these new channels come a plethora of new platforms and data sources.

Chief Marketer Listline July 18

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

Agencies

Five Tips for Using Tablets

The Apple iPad is cool. As of January, 14.8 million iPads were sold since the device launched in April 2010 so it’s no wonder that tablets have been put to use in big numbers at events. Here’s five tips for maximizing their use.

Agencies

Datacard Quality Going Up: NextMark

Sixteen list management companies reported double-digit improvements in datacard quality over the first quarter, according to NextMark Inc.’s just-released second quarter datacard quality report.

Agencies

Broker Roundtable: Holiday 2011 Outlook

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What is the outlook for holiday mailings this year?

Agencies

Special Report: Nonprofits Expand Direct Response Efforts

As donations start to rise again after a slump in the recession, many nonprofits are bolstering their traditional direct mail appeals with email, DRTV and social media.

The Changing Role of Catalogs in the B-to-B Sales Cycle

Chief Marketer recently talked with direct marketing consultancy J. Schmid & Assoc.’s Philippe Graner, marketing director, and Chad Giddings, executive vice president, marketing and planning, about the changing role of catalogs in the B-to-B sales process.

Agencies