Chief Marketer Staff
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Agencies
Wake Up Call
Don’t get so smug the next time you have a good promotional idea. Chances are consumers won’t get it. A new survey by research firm IMI International
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Agencies
The Power of Tower
THE PASSING OF A ONCE-GREAT retail chain tends to evoke both pity and awe, like the sinking of the Andrea Doria. So it wasn’t surprising that the news
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I Saw the Light
Talk about inspiration: Every one of this year’s Market Leaders created a groundbreaking campaign, or made some other contribution to the promotional
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Agencies
Basket Case
After running small business and online operations for Hewlett-Packard and AOL, Dave Deasy wanted to make his own run at being an entrepreneur. He’s the
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Agencies
Putting a Price on Naughty or Nice
Santa Claus’ load would be lightened considerably if he ditched the toy-making elves and chose his gifts from Neiman Marcus’ Christmas Book.
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Agencies
Bear Necessities
Procter & Gamble is hosting an upscale public restroom in New York City’s Times Square this holiday season where it is putting rolls of its Charmin Ultra
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Agencies
An Anti-Ad Complaint Straight From Booby Hatch U
AS THE OLD SAYING GOES: If you’eve taken an intellectually bankrupt position in a debate but want to stack it in your favor, change the definitions of
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Agencies
The Future’s in the Mail
IF THERE’S ONE CONSISTENT aspect of direct mail strategy you can count on, it’s this: Everything changes. As consumer and donor tastes shift
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Agencies
Judge Won’t Overturn Spamhaus Ruling
A FEDERAL JUDGE IN Illinois recently denied anti-spam blacklisting group The Spamhaus Project’s motions to dismiss an $11.7 million default judgment against