An Anti-Ad Complaint Straight From Booby Hatch U

Posted on by Chief Marketer Staff

AS THE OLD SAYING GOES: If you’eve taken an intellectually bankrupt position in a debate but want to stack it in your favor, change the definitions of commonly understood phrases.

OK, so that’s not an old saying. But it is an old tactic. It’s called framing the debate, and two anti-ad groups did exactly that in a complaint to the Federal Trade Commission about information used to target online marketing. What these two groups call personally identifiable information, or PII, ain’t PII in any sense of the term.

In November, the Center for Digital Democracy (CDD)

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