Putting a Price on Naughty or Nice

Posted on by Chief Marketer Staff

Santa Claus’ load would be lightened considerably if he ditched the toy-making elves and chose his gifts from Neiman Marcus’ Christmas Book. Frankly, it’s hard to imagine anyone, save perhaps for the late Mother Teresa, being good enough to earn most of its offerings.

It’s doubtful, though, that Mother Teresa would have had much use for a seat on Virgin Galactic’s charter flight into space, even if an admirer were to cough up the $1.7 million (before sales tax) for the fare. And one really can’t have pictured her settling down to read the one-of-a-kind 26-volume set of couture designs from women’s fashion designer Jacques Fath ($3.5 million).

What about those of us who aren’t quite beatified, but are still very, very good? Well, there’s the backyard water park (an assortment of sprays and water cannons starts at $100,000

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