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Chief Marketer Staff

  • The Official Drink of St. Patrick’s Day

    Although the St. Patrick’s Day time period (typically 3 weeks) is a popular time for spirits consumption in the U.S., Pernod Ricard says it has always been dominated by beer, especially in the minds of consumers

  • Slurpee Battle of the Bands

    7-Eleven wanted to do something that would get fans to remember Slurpee long after their liquid drink was gone

  • Mercedes Benz Smart Expeditions

    Smart wanted to introduce its ‘smart ForTwo’ vehicle to a hip, trendy, urban audience in Toronto. The six-year-old car had an artsy, niche following, defined less by age and income and more by attitude and lifestyle

  • Yahoo! Penalty Shootout

    Yahoo! wanted to run a global World Cup campaign targeting consumers 18-44 that would make Yahoo! the No. 1 World Cup site without having the legal rights to use the FIFA name, logo or trademarks

  • Thomson Reuters Launches Eikon

    In 2008, as the financial downturn was emerging, Thomson Reuters Markets made a $1 billion investment in Eikon, a next-generation desktop platform developed for global financial customers which displays real-time market data and historical information. In 2010, a global campaign was launched to promote it.

  • FIFA World Cup™ Trophy Tour by Coca-Cola

    Holding the World Cup in South Africa was a milestone that Coca-Cola wanted to celebrate. They embarked on a 211-day World Cup trophy tour, visiting 130 cities in 84 countries

  • World Cup Match Trucks

    ESPN wanted to create a compelling event marketing campaign to drive support for their coverage of the 2010 FIFA World Cup, which would include more than 230 hours of live HD programming – all 64 matches

  • Coca-Cola Recycle Pop-Up Store

    In 2010, the Israeli Ministry of Environmental Protection launched an advertising campaign to promote environmental awareness. Shortly thereafter, Coca-Cola Israel launched its own program designed to create a positive change in attitudes toward the environment and recycling

  • We Like Coca-Cola Village

    To maintain its position, draw new young customers to the brand and create deeper involvement with existing customers, Coca-Cola wanted to show the younger generation in Israel that Coke understands them and is immersed in their world

  • 24 Marathon and Fan Fest

    Interest in the TV show 24 dropped significantly when it was announced that season 8 would be the final season. Maintaining fan engagement from the grand finale episode to the availability of the DVD set was both critical and challenging