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Chief Marketer Staff

  • Support Your Marathoner

    Running shoe maker ASICS is a long-time sponsor of the New York City Marathon. As a critical part of the company’s yearly marketing plan, they wanted to make the most of it. In 2010, ASICS’ goal was to move past awareness tactics and demonstrate that it understands and motivates runners

  • The Littlest Pet Shop Pets on Parade

    Hasbro wanted to develop a national promotional campaign that could be executed at multiple retailers and increase product sales for their Littlest Pet Shop (LPS).

  • 2010 McCafe Smooth Fusion Tour

    McDonald’s new McCafé Real Fruit Smoothie beverages launched nationally in July 2010 and the brand was looking for a way to create awareness and trial within the African American community.

  • Yahoo! Penalty Shootout

    Yahoo! wanted to run a global World Cup campaign targeting consumers 18-44 that would make Yahoo! the No. 1 World Cup site without having the legal rights to use the FIFA name, logo or trademarks

  • Thomson Reuters Launches Eikon

    In 2008, as the financial downturn was emerging, Thomson Reuters Markets made a $1 billion investment in Eikon, a next-generation desktop platform developed for global financial customers which displays real-time market data and historical information. In 2010, a global campaign was launched to promote it.

  • FIFA World Cup™ Trophy Tour by Coca-Cola

    Holding the World Cup in South Africa was a milestone that Coca-Cola wanted to celebrate. They embarked on a 211-day World Cup trophy tour, visiting 130 cities in 84 countries

  • World Cup Match Trucks

    ESPN wanted to create a compelling event marketing campaign to drive support for their coverage of the 2010 FIFA World Cup, which would include more than 230 hours of live HD programming – all 64 matches

  • Coca-Cola Recycle Pop-Up Store

    In 2010, the Israeli Ministry of Environmental Protection launched an advertising campaign to promote environmental awareness. Shortly thereafter, Coca-Cola Israel launched its own program designed to create a positive change in attitudes toward the environment and recycling

  • We Like Coca-Cola Village

    To maintain its position, draw new young customers to the brand and create deeper involvement with existing customers, Coca-Cola wanted to show the younger generation in Israel that Coke understands them and is immersed in their world

  • 24 Marathon and Fan Fest

    Interest in the TV show 24 dropped significantly when it was announced that season 8 would be the final season. Maintaining fan engagement from the grand finale episode to the availability of the DVD set was both critical and challenging