Chief Marketer Staff

• Boardwalk Empire Campaign for HBO

  HBO series Boardwalk Empire tells the story of Atlantic City at the dawn of Prohibition. For the premiere, HBO needed to position the show as an epic crime/period drama

• Bare Escentuals Tour of America

  Cosmetics retailer Bare Escentuals uses all-natural mineral-based ingredients in its make-up. Its bareMinerals product line creates a glowing less-is-more look that matches a full spectrum of skin tones.

• Top Gear Taxis

  The History Channel introduced Top Gear Taxis, a custom-branded fleet of luxury vehicles, including Lamborghinis, Ferraris and Mercedes, wrapped in yellow to look like New York City taxicabs

• PepsiCo Kroger Breast Cancer Awareness

  More than 180,000 women in the U.S. are diagnosed with breast cancer each year and national grocery chain Kroger, which has 2,461 stores, raises millions of dollars annually for the cause

• Social

  7-Eleven Zynga Promotion

  In 2010, 7-Eleven needed to drive trial for 27 languishing private label products from fresh fruit to hot foods. Convenience stores were known for quick-sell items. Just 8% of consumers thought of c-stores for meals. In addition, the recession had pushed convenience store sales down 20%

• Reynolds Wrap Bag or Tent

  Young families are less familiar with using foil and oven bags than previous generations, and Reynolds wanted to connect with them at a time when they were making their Thanksgiving and other holiday meals

• Breakthrough with Bravo Upfront Campaign

  Bravo wanted to position itself as a solution to industry challenges in the 2011/12 Upfront campaign. Overall objectives were to drive brand awareness, sales and market share and communicate the network’s year-over-year growth and unique value propositions to key decision-makers

• Yahoo! Penalty Shootout

  Yahoo! wanted to run a global World Cup campaign targeting consumers 18-44 that would make Yahoo! the No. 1 World Cup site without having the legal rights to use the FIFA name, logo or trademarks

• Thomson Reuters Launches Eikon

  In 2008, as the financial downturn was emerging, Thomson Reuters Markets made a $1 billion investment in Eikon, a next-generation desktop platform developed for global financial customers which displays real-time market data and historical information. In 2010, a global campaign was launched to promote it.

• FIFA World Cup™ Trophy Tour by Coca-Cola

  Holding the World Cup in South Africa was a milestone that Coca-Cola wanted to celebrate. They embarked on a 211-day World Cup trophy tour, visiting 130 cities in 84 countries