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GameStop Surprize Attack 2

In 2009, GameStop set a retail record by securing nearly 2 million pre-orders for Call of Duty: Modern Warfare 2. The game went on to become the largest entertainment launch in history

Education Nation was designed to create a dialogue with influencers and consumers about providing every American with an opportunity to pursue the best education in the world. Discussions covered challenges, potential solutions and innovations within the education landscape, with the hope of once again making America the “Education Nation.”

American Express Small Business Saturday

American Express wanted to do something for small businesses during the busiest shopping period of the year – the fourth quarter holiday season. They decided to focus on the Saturday after Black Friday and called it ‘Small Business Saturday

The Littlest Pet Shop Pets on Parade

Hasbro wanted to develop a national promotional campaign that could be executed at multiple retailers and increase product sales for their Littlest Pet Shop (LPS).

2010 McCafe Smooth Fusion Tour

McDonald’s new McCafé Real Fruit Smoothie beverages launched nationally in July 2010 and the brand was looking for a way to create awareness and trial within the African American community.

Birkenstock Renaissance

Birkenstock USA is popular among an older generation of loyalists, who like the brand’s craftsmanship, comfort, eco-friendly materials and commitment to healthy feet. The concern among the company, however, was that the brand hadn’t evolved in decades

America’s Next Great Restaurant & Chipotle Unite

In March 2011, NBC was set to launch a new reality show centered around competing restaurants, called America’s Next Great Restaurant. Out of 21 contestants, one winner of the nine-week competition would be awarded a franchise

You’ve Got a Friend in Mom: Pull-ups/Toy Story 3

Kimberly-Clark wanted to promote Pull-ups in a category that was shrinking and heavily focused on price

Support Your Marathoner

Running shoe maker ASICS is a long-time sponsor of the New York City Marathon. As a critical part of the company’s yearly marketing plan, they wanted to make the most of it. In 2010, ASICS’ goal was to move past awareness tactics and demonstrate that it understands and motivates runners

Magnum Live Large Project

The brand needed to speak to consumers but come across with class and style. Playing off condoms’ ability to protect people from STDs, they created the Live Large Project