Chief Marketer Staff, Author at Chief Marketer

American Express Small Business Saturday

American Express wanted to do something for small businesses during the busiest shopping period of the year – the fourth quarter holiday season. They decided to focus on the Saturday after Black Friday and called it ‘Small Business Saturday

Holiday House of Walker

During the holiday season, Diageo wanted consumers to think of Johnnie Walker when it came time to give that perfect gift and asked for a brand destination that would showcase the Johnnie Walker lifestyle during the holiday season

You’ve Got a Friend in Mom: Pull-ups/Toy Story 3

Kimberly-Clark wanted to promote Pull-ups in a category that was shrinking and heavily focused on price

7-Eleven Slurpee Unity Tour

During the contentious mid-term political campaign season, President Obama derided Republicans as “standing, watching us, sippin’ on a Slurpee” while Democrats pulled the car out of the ditch. The day after the elections, the President offered an olive branch to Congress, joking with reporters about hosting a Slurpee Summit at the White House with incoming Republican leader John Boehner

Support Your Marathoner

Running shoe maker ASICS is a long-time sponsor of the New York City Marathon. As a critical part of the company’s yearly marketing plan, they wanted to make the most of it. In 2010, ASICS’ goal was to move past awareness tactics and demonstrate that it understands and motivates runners

Concur Technologies: Concur Breeze

Concur sells a product that is not exactly sexy: spend management solutions. In 2010, the solutions provider launched Concur Breeze, expense reporting software for small and medium sized business owners (SMBs) that automates receipt scanning through smartphones, its first ever product to the SMB market