Chief Marketer Staff

• Reynolds Wrap Bag or Tent

  Young families are less familiar with using foil and oven bags than previous generations, and Reynolds wanted to connect with them at a time when they were making their Thanksgiving and other holiday meals

• Tide Loads of Hope for Haiti

  Tide’s disaster relief effort, Loads of Hope, brings free full-service laundry to devastated areas and gives residents and relief workers a simple, basic comfort: clean clothes

• The Official Drink of St. Patrick’s Day

  Although the St. Patrick’s Day time period (typically 3 weeks) is a popular time for spirits consumption in the U.S., Pernod Ricard says it has always been dominated by beer, especially in the minds of consumers

• Slurpee Battle of the Bands

  7-Eleven wanted to do something that would get fans to remember Slurpee long after their liquid drink was gone

• Mercedes Benz Smart Expeditions

  Smart wanted to introduce its ‘smart ForTwo’ vehicle to a hip, trendy, urban audience in Toronto. The six-year-old car had an artsy, niche following, defined less by age and income and more by attitude and lifestyle

• Agencies

  GameStop Surprize Attack 2

  In 2009, GameStop set a retail record by securing nearly 2 million pre-orders for Call of Duty: Modern Warfare 2. The game went on to become the largest entertainment launch in history

• Birkenstock Renaissance

  Birkenstock USA is popular among an older generation of loyalists, who like the brand’s craftsmanship, comfort, eco-friendly materials and commitment to healthy feet. The concern among the company, however, was that the brand hadn’t evolved in decades

• Agencies

  Buffalo Wild Wings Home Court Advantage

  Nationwide restaurant chain Buffalo Wild Wings (BWW) wanted to be known as the place to catch basketball games during the 2011 season. They were looking for a non-traditional approach that included mobile and social media and that would keep people coming back

• American Airlines LAXstraordinary

  On April 5, 2011, American Airlines launched nonstop service to 10 destinations from Los Angeles International Airport (LAX), including a flight to Shanghai

• NBC News Education Nation

  Education Nation was designed to create a dialogue with influencers and consumers about providing every American with an opportunity to pursue the best education in the world. Discussions covered challenges, potential solutions and innovations within the education landscape, with the hope of once again making America the “Education Nation.”