Author

Chief Marketer Staff

  • Coca-Cola Swelter Stopper

    Coca-Cola reports that young adults 13-24 lack many of the special connections with the brand that Coke enjoyed with prior generations. To ensure a healthy franchise today and in the future, Coke needed to connect with this important consumer group

  • Boardwalk Empire Campaign for HBO

    HBO series Boardwalk Empire tells the story of Atlantic City at the dawn of Prohibition. For the premiere, HBO needed to position the show as an epic crime/period drama

  • You’ve Got a Friend in Mom: Pull-ups/Toy Story 3

    Kimberly-Clark wanted to promote Pull-ups in a category that was shrinking and heavily focused on price

  • Support Your Marathoner

    Running shoe maker ASICS is a long-time sponsor of the New York City Marathon. As a critical part of the company’s yearly marketing plan, they wanted to make the most of it. In 2010, ASICS’ goal was to move past awareness tactics and demonstrate that it understands and motivates runners

  • Bare Escentuals Tour of America

    Cosmetics retailer Bare Escentuals uses all-natural mineral-based ingredients in its make-up. Its bareMinerals product line creates a glowing less-is-more look that matches a full spectrum of skin tones.

  • Top Gear Taxis

    The History Channel introduced Top Gear Taxis, a custom-branded fleet of luxury vehicles, including Lamborghinis, Ferraris and Mercedes, wrapped in yellow to look like New York City taxicabs

  • PepsiCo Kroger Breast Cancer Awareness

    More than 180,000 women in the U.S. are diagnosed with breast cancer each year and national grocery chain Kroger, which has 2,461 stores, raises millions of dollars annually for the cause

  • Social

    7-Eleven Zynga Promotion

    In 2010, 7-Eleven needed to drive trial for 27 languishing private label products from fresh fruit to hot foods. Convenience stores were known for quick-sell items. Just 8% of consumers thought of c-stores for meals. In addition, the recession had pushed convenience store sales down 20%

  • Breakthrough with Bravo Upfront Campaign

    Bravo wanted to position itself as a solution to industry challenges in the 2011/12 Upfront campaign. Overall objectives were to drive brand awareness, sales and market share and communicate the network’s year-over-year growth and unique value propositions to key decision-makers

  • Holiday House of Walker

    During the holiday season, Diageo wanted consumers to think of Johnnie Walker when it came time to give that perfect gift and asked for a brand destination that would showcase the Johnnie Walker lifestyle during the holiday season