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Chief Marketer Staff

  • The Skinny Cow

    Skinny Cow was launching single-serve cups to capitalize on the latest trend in the ice cream category and had to make a big impact with a small budget

  • Holiday Photos on the Fly

    Microsoft felt that the best way to get cynical consumers to embrace the new Windows 7 operating system was to let them ‘see it to believe it’

  • ProCombat Rivalry Customization Tour

    NIKE is a leading producer of athletic performance apparel and footwear to college football with its ProCombat line

  • Mobile Learning Center Program

    The Army National Guard Education, Incentives and Employment (EIE) Division is dedicated to helping ensure the success of President Obama’s ‘Educate to Innovate’ initiative

  • Agencies

    GameStop Surprize Attack 2

    In 2009, GameStop set a retail record by securing nearly 2 million pre-orders for Call of Duty: Modern Warfare 2. The game went on to become the largest entertainment launch in history

  • Doritos Unlock Xbox 2

    Doritos was looking for a way to reach a large number of gamers (ages 16 to 24) and excite them in a compelling way. A tie-in with Xbox Live seemed a good fit. According to Microsoft, Xbox 360 players spend 1 billion hours each month using Xbox Live

  • Agencies

    Buffalo Wild Wings Home Court Advantage

    Nationwide restaurant chain Buffalo Wild Wings (BWW) wanted to be known as the place to catch basketball games during the 2011 season. They were looking for a non-traditional approach that included mobile and social media and that would keep people coming back

  • American Airlines LAXstraordinary

    On April 5, 2011, American Airlines launched nonstop service to 10 destinations from Los Angeles International Airport (LAX), including a flight to Shanghai

  • PepsiCo Kroger Breast Cancer Awareness

    More than 180,000 women in the U.S. are diagnosed with breast cancer each year and national grocery chain Kroger, which has 2,461 stores, raises millions of dollars annually for the cause

  • Coca-Cola Swelter Stopper

    Coca-Cola reports that young adults 13-24 lack many of the special connections with the brand that Coke enjoyed with prior generations. To ensure a healthy franchise today and in the future, Coke needed to connect with this important consumer group