Author

Chief Marketer Staff

  • The Skinny Cow

    Skinny Cow was launching single-serve cups to capitalize on the latest trend in the ice cream category and had to make a big impact with a small budget

  • Holiday Photos on the Fly

    Microsoft felt that the best way to get cynical consumers to embrace the new Windows 7 operating system was to let them ‘see it to believe it’

  • ProCombat Rivalry Customization Tour

    NIKE is a leading producer of athletic performance apparel and footwear to college football with its ProCombat line

  • Mobile Learning Center Program

    The Army National Guard Education, Incentives and Employment (EIE) Division is dedicated to helping ensure the success of President Obama’s ‘Educate to Innovate’ initiative

  • Hilton Worldwide Light the Way

    The 14th International Hotel Investment Forum (IHIF) in Berlin brought together more than 1,600 executives from 62 countries. Hilton Worldwide didn’t want to blend in at the IHIF

  • Support Your Marathoner

    Running shoe maker ASICS is a long-time sponsor of the New York City Marathon. As a critical part of the company’s yearly marketing plan, they wanted to make the most of it. In 2010, ASICS’ goal was to move past awareness tactics and demonstrate that it understands and motivates runners

  • Magnum Live Large Project

    The brand needed to speak to consumers but come across with class and style. Playing off condoms’ ability to protect people from STDs, they created the Live Large Project

  • America’s Next Great Restaurant & Chipotle Unite

    In March 2011, NBC was set to launch a new reality show centered around competing restaurants, called America’s Next Great Restaurant. Out of 21 contestants, one winner of the nine-week competition would be awarded a franchise

  • You’ve Got a Friend in Mom: Pull-ups/Toy Story 3

    Kimberly-Clark wanted to promote Pull-ups in a category that was shrinking and heavily focused on price

  • Monster.com and Alicia Keys

    With a number of job-boards vying for the attention of consumers and employers, Monster sought to reposition its brand as a job-matching engine powered by 6Sense technology