Author

Chief Marketer Staff

  • Holiday Photos on the Fly

    Microsoft felt that the best way to get cynical consumers to embrace the new Windows 7 operating system was to let them ‘see it to believe it’

  • ProCombat Rivalry Customization Tour

    NIKE is a leading producer of athletic performance apparel and footwear to college football with its ProCombat line

  • Mobile Learning Center Program

    The Army National Guard Education, Incentives and Employment (EIE) Division is dedicated to helping ensure the success of President Obama’s ‘Educate to Innovate’ initiative

  • Ogres & Onions Shrek and Vidalias

    Nonprofit Vidalia, which grows and sells sweet onions, had a key target audience that was aging (between 48 and 57 with no kids at home). The producer/grower needed to bring younger customers into its fold

  • You’ve Got a Friend in Mom: Pull-ups/Toy Story 3

    Kimberly-Clark wanted to promote Pull-ups in a category that was shrinking and heavily focused on price

  • Bare Escentuals Tour of America

    Cosmetics retailer Bare Escentuals uses all-natural mineral-based ingredients in its make-up. Its bareMinerals product line creates a glowing less-is-more look that matches a full spectrum of skin tones.

  • Support Your Marathoner

    Running shoe maker ASICS is a long-time sponsor of the New York City Marathon. As a critical part of the company’s yearly marketing plan, they wanted to make the most of it. In 2010, ASICS’ goal was to move past awareness tactics and demonstrate that it understands and motivates runners

  • Top Gear Taxis

    The History Channel introduced Top Gear Taxis, a custom-branded fleet of luxury vehicles, including Lamborghinis, Ferraris and Mercedes, wrapped in yellow to look like New York City taxicabs

  • Concur Technologies: Concur Breeze

    Concur sells a product that is not exactly sexy: spend management solutions. In 2010, the solutions provider launched Concur Breeze, expense reporting software for small and medium sized business owners (SMBs) that automates receipt scanning through smartphones, its first ever product to the SMB market

  • Breakthrough with Bravo Upfront Campaign

    Bravo wanted to position itself as a solution to industry challenges in the 2011/12 Upfront campaign. Overall objectives were to drive brand awareness, sales and market share and communicate the network’s year-over-year growth and unique value propositions to key decision-makers