Chief Marketer Staff

• Chief Marketer 2011 Personalization Survey: Made-to-Order Marketing

  Chief marketer wanted to get an overall picture of how many marketers are now doing something to personalize their
  messages and make them stand out from the pack.

• Agencies

  Why Etail Marketing Requires New Key Performance Indicators

  It’s clear that the growth in CPG is going to be online, and the CPG industry needs to settle upon an industry standard for measuring online presence.

• Take the Time to Analyze Online-to-Offline Coupon Promotions

  Marketers increasingly want to use promotions to generate actionable data to guide their decisions about the how, when and where to market to consumers via digital media

• Agencies

  Soap.com to Loyal Customers: You Decide the Discounts

  Soap.com, the online seller of personal care, household and vitamin products, has decided to let registered users pick which items they want to receive instant discounts on

• Agencies

  Before You “Check In”: What Loyalty Marketers Need to Know About Location-Based Services

  I’ve won and lost four mayorships in the past six months. To my credit, I leveraged my time in office to earn a few kickbacks (discounted meals and a free glass of wine), but I lost each title within days of winning one. This dubious achievement doesn’t make me a bad politician—it makes me an unreliable player of Foursquare, a social check-in game.

• Homepage
• Agencies

  Moving Closer to Muslims During Ramadan

  Saffron Road Foods launched one year ago at Whole Foods Market, a good location for a line of halal food products. The brand made its debut in August during the month of Ramadan, the holiest time period for Muslims and in the ensuring year its products proved successful items on store shelves. This month, as Ramandan is again underway Saffron Road is staging its first promotion co-produced at about 90% of Whole Foods markets nationwide.

• Chief Marketer Listline August 15

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

• Email

  Best Practices: 7 Ideas for Better B-to-B Email ROI

  One error that many B-to-B marketers make is trying to accomplish multiple goals within a single email campaign, rather than remembering that simplicity rules and having a single objective with a compelling call to action is best.

• Exclusive B-to-B Research: Where Marketing Tech Dollars Are Going Today

  While most marketing organizations are taking the plunge into marketing automation tools, social media and CRM (usually through sales), they’re not yet investing in data management and reporting tools to help to make these investments pay, according to new Chief Marketer/SiriusDecisions research.