Author

Chief Marketer Staff

  • Ben & Jerry’s and Target: Together for a Sweet Cause

    Together, Target and Ben & Jerry’s have donated millions of hours of time giving back to local communities. Their combined passion for volunteerism and community outreach created the perfect opportunity for collaboration

  • Pepto-Bismol Takes a Bite Out of Summer

    Pepto Bismol ‘light’ users are consumers 18-49 who keep a bottle of Pepto Bismol in the house for emergencies, but don’t often use it. Procter & Gamble wanted those consumers who have a bottle in-house to use it more frequently

  • The Skinny Cow

    Skinny Cow was launching single-serve cups to capitalize on the latest trend in the ice cream category and had to make a big impact with a small budget

  • Holiday Photos on the Fly

    Microsoft felt that the best way to get cynical consumers to embrace the new Windows 7 operating system was to let them ‘see it to believe it’

  • ProCombat Rivalry Customization Tour

    NIKE is a leading producer of athletic performance apparel and footwear to college football with its ProCombat line

  • Mobile Learning Center Program

    The Army National Guard Education, Incentives and Employment (EIE) Division is dedicated to helping ensure the success of President Obama’s ‘Educate to Innovate’ initiative

  • Agencies

    Buffalo Wild Wings Home Court Advantage

    Nationwide restaurant chain Buffalo Wild Wings (BWW) wanted to be known as the place to catch basketball games during the 2011 season. They were looking for a non-traditional approach that included mobile and social media and that would keep people coming back

  • American Airlines LAXstraordinary

    On April 5, 2011, American Airlines launched nonstop service to 10 destinations from Los Angeles International Airport (LAX), including a flight to Shanghai

  • Hilton Worldwide Light the Way

    The 14th International Hotel Investment Forum (IHIF) in Berlin brought together more than 1,600 executives from 62 countries. Hilton Worldwide didn’t want to blend in at the IHIF

  • Agencies

    GameStop Surprize Attack 2

    In 2009, GameStop set a retail record by securing nearly 2 million pre-orders for Call of Duty: Modern Warfare 2. The game went on to become the largest entertainment launch in history