Chief Marketer Staff

• Chief Marketer Listline September 12

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

• Agencies

  Broker Roundtable: Demand for Debtor Lists

  Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: With recent economic stresses, will the demand for lists like debt consolidation, payday loans and the like increase?

• Dream Team: How Toshiba Medical Systems Built a Strong B-to-B Marketing Staff

  To better serve the company and create a better perception in the marketplace, Toshiba America Medical Systems combined two separate internal staffs

• Agencies

  Craft a Winning B-to-B Email Strategy from the Start

  If you want to have a great B-to-B email program that generates solid leads, the beginning is a great place to start. That means asking the right questions on your sign-up form, crafting an engaging welcome email and enticing your prospects to open that email with a solid subject line. Megan Feltes, sales content specialist with email marketing service Emma, shares some best practices she’s learned through working with clients and crafting the company’s own lead-gen strategy.

• Agencies

  Lead Flow Planning: How Many Leads Are Really Enough For Your Sales Team?

  When it comes to leads, it’s tempting to think that more is better. But the truth is, enough is

• Agencies

  Churn Takes Almost Half of CPG Brands’ Most Loyal Buyers: Study

  A study of shopper behavior by Catalina Marketing finds that the average CPG brand saw 46% of its most loyal shoppers fall away in the last year

• Social

  5 Ways Flickr Serves as a Promotion Marketer’s Best Friend

  Marketers often overlook Flickr as a pivotal resource in the social media space, when in reality the photo-sharing platform is a valuable resource to access millions of consumer viewpoints from all across the globe. . Flickr currently has 40 million active users, hosts 6 billion images, and has increased user uploads 20% year-over-year for the past five years.
  It can be a marketer’s dream as long as you know the five points of value that it can deliver.

• Thoughts from a Hammock

  I wind up writing the CM Editor’s Note for every August issue, and there just is no point in the calendar when I am less insightful about the future

• Social

  Finding the Comfort Zone

  Brands at the Bazaarvoice social commerce summit in Austin this spring spoke of using online customer reviews in myriad ways, but they all agreed on one thing

• August/September Issue, 2011

  Today the Estée Lauder Companies — with a diverse portfolio of 28 premium beauty brands including Clinique, Aramis, Bobbi Brown, M*A*C, Aveda, Origins and Prescriptives — is using customer reviews and word of mouth to let women “tell” their friends about its products online. The reviews are building brand presence and ROI