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GMR Marketing Opens Latin America Headquarters

GMR Marketing has opened an office in Sao Paulo, Brazil. Celso Schvartzer will lead efforts in the region.

Optimizing Websites for Global Commerce

Buyers prefer buying products in their own language, so it’s critical for companies to put their best foot forward online and provide a customer experience tailored to local market needs.

Chief Marketer Listline October 3

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

Agencies

Broker Roundtable: List Firm Merger Activity

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How much more intense is list company merger activity likely to get in the next year or so?

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With Monopoly Promotion, McDonald’s Again Rules a Boardwalk Empire

This latest iteration of the game integrates in-store game play with online “second win” chances, more numerous winning game pieces, and a broad mix of food- and non-food prices

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Behind the Scenes at the Miller “High Life” Promotion: Q&A

For every specially marked Miller High Life and Miller High Life Light bottle cap or can tab returned from the purchases of 12-packs of beer Miller High Life donates 10 cents to help “Give a Veteran a Piece of the High Life,” up to $1 million. Miller High Life Brand Manager Brendan Noonan takes us behind the scenes.

Chief Marketer Listline September 26

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

Agencies