Chief Marketer Staff

• Agencies

  How to Effectively Execute a Sample Program

  As marketing times change fast check out these new rules for conducting sampling programs.

• Mobile

  Settlement in Suit Alleging NBC, Fox Text Games Were Illegal Lotteries

  A settlement has been reached in a proposed class-action suit filed over the use of premium text messaging as a channel for promoting games built around two once very popular TV shows

• Email

  Email Social Sharing Link Adoption Slowing Down

  Use of share-within-your-network (SWYN) social links is declining slightly in online retailers’ email messaging, according to a new report from Responsys.

• Agencies

  Turning Chiliheads into Cheeseheads: Kraft

  It seems like odd fit: a well-known cheese brand, Kraft, sponsoring a popular chili cook off whose rules do not allow for the chefs to use cheese as an ingredient in their competitive recipes.

• Marketers Targeting Travel, Meeting Pros Getting More Savvy

  Marketers looking to reach professionals in the travel and meeting planning sector are getting increasingly more sophisticated in their use of list segmentation and creative approaches.

• Chief Marketer Listline September 12

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

• Agencies

  Broker Roundtable: Demand for Debtor Lists

  Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: With recent economic stresses, will the demand for lists like debt consolidation, payday loans and the like increase?

• Dream Team: How Toshiba Medical Systems Built a Strong B-to-B Marketing Staff

  To better serve the company and create a better perception in the marketplace, Toshiba America Medical Systems combined two separate internal staffs

• Agencies

  Craft a Winning B-to-B Email Strategy from the Start

  If you want to have a great B-to-B email program that generates solid leads, the beginning is a great place to start. That means asking the right questions on your sign-up form, crafting an engaging welcome email and enticing your prospects to open that email with a solid subject line. Megan Feltes, sales content specialist with email marketing service Emma, shares some best practices she’s learned through working with clients and crafting the company’s own lead-gen strategy.

• Agencies

  Lead Flow Planning: How Many Leads Are Really Enough For Your Sales Team?

  When it comes to leads, it’s tempting to think that more is better. But the truth is, enough is