Chief Marketer Staff, Author at Chief Marketer

Broker Roundtable: List Firm Merger Activity

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How much more intense is list company merger activity likely to get in the next year or so?

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With Monopoly Promotion, McDonald’s Again Rules a Boardwalk Empire

This latest iteration of the game integrates in-store game play with online “second win” chances, more numerous winning game pieces, and a broad mix of food- and non-food prices

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Behind the Scenes at the Miller “High Life” Promotion: Q&A

For every specially marked Miller High Life and Miller High Life Light bottle cap or can tab returned from the purchases of 12-packs of beer Miller High Life donates 10 cents to help “Give a Veteran a Piece of the High Life,” up to $1 million. Miller High Life Brand Manager Brendan Noonan takes us behind the scenes.

Chief Marketer Listline September 26

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

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How the News Affects Database Marketing

Storms like Hurricane Irene provide an important reminder for database marketers—keep up to date on the news! As the holiday mailing season creeps closer, marketers need to pay close attention to events that can significantly affect deliverability.

Agencies

How the News Affects Database Marketing

Storms like Hurricane Irene provide an important reminder for database marketers—keep up to date on the news! As the holiday mailing season creeps closer, marketers need to pay close attention to events that can significantly affect deliverability.

Agencies

To Promote Health, Loyalty, Brands Go Back to School

Many brands are helping schools improve wellness programs while capitalizing on schools as allies and venues for communicating their product messages.

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A Trip to the Galapagos for Hilton Loyalists

Hilton is running a contest with National Geographic Magazine encouraging its loyalty members to shoot photographs of places where they travel and spend time for a chance to go to one of the most spectacular settings in the world: The Galapagos Islands.

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Trends, Stats, Best Practices You Need to Know About Mobile Marketing

Numbers were flying, some conflicting, some not, an indicator of the lightning fast pace of mobile marketing. Geoff Ramsey, chief executive office of eMarketer, sorted it all out. One of the things his company does is analyze the massive amount of research around mobile phone use and marketing pumped out from dozens of companies to come up with a singular determination of the findings.

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Coca-Cola Mainstreams Mobile

Coca-Cola carries the vision of its marketing future on one piece of paper. It includes developing and executive creative marketing programs across the globe using a handle it calls, “liquid and linked.” The strategy centers on storytelling; taking great, fun, creative stories and spreading them to the furthest reaches of the world using, in part, the muscularity of mobile and social media, or, as Coca-Cola puts it, modern day word of mouth.