Search

Rethinking Rebates Over Price Cuts

Rebates are the most effective way to drive sales without resorting to permanent price reductions.

September 2011 Greatest Hits

In case you missed them, the following articles ranked among the top 10 most widely read on PROMO during the month of September. Print them out to read on the train ride home or pass them along to colleagues.

Agencies

Kraft Kicks Off New Season of Pro Award Winning “Huddle for Hunger”

The 2011 PRO Award judges were impressed enough with Kraft Foods’ “Huddle to Fight Hunger” promotion that won in two categories: Best Cause-Based Promotion and Best Multidiscipline Campaign.

Agencies

Tony’s Pizza Revs Gamer Appeal with EA Racing Promotion

Tony’s Pizza is offering on-pack access codes for 5-day rental of a virtual race car in EA’s Need for Speed World MMO racing game.

Agencies

Chrysler Scavenger Hunt Drives 1 Million YouTube Views

Chrysler and its Dodge brand had people running around the country looking for three hidden Dodge Journey vehicles in a promotion called, “Search Engine for the Real World.”

Email

Morton’s Has a Stake in CRM-Based Marketing Approach

An integrated database has helped Morton’s the Steakhouse employ a CRM email marketing strategy to connect with VIP diners.

Using Call Centers to Qualify Online Leads

An increasing number of Internet advertisers are turning to call centers to verify and generate leads, drive inbound calls and increase incremental revenues from existing programs.

Agencies

Winn-Dixie’s Reward Lures Loyal Shoppers with Fuel Perks

Winn-Dixie has found itself a niche in Fuel Perks that has increased store trips and basket ring while at the same time earning it thousands of new customers.

Agencies

Primer on Using U.S. Voter Data

If the previous major election years are any indication, this will indeed be a busy time for database marketers. Here’s a primer on the nuances of actual voter registration records, versus overlayed consumer files.

Agencies