Chief Marketer Staff

• Agencies

  Tony’s Pizza Revs Gamer Appeal with EA Racing Promotion

  Tony’s Pizza is offering on-pack access codes for 5-day rental of a virtual race car in EA’s Need for Speed World MMO racing game.

• Agencies

  Chrysler Scavenger Hunt Drives 1 Million YouTube Views

  Chrysler and its Dodge brand had people running around the country looking for three hidden Dodge Journey vehicles in a promotion called, “Search Engine for the Real World.”

• Email

  Morton’s Has a Stake in CRM-Based Marketing Approach

  An integrated database has helped Morton’s the Steakhouse employ a CRM email marketing strategy to connect with VIP diners.

• Using Call Centers to Qualify Online Leads

  An increasing number of Internet advertisers are turning to call centers to verify and generate leads, drive inbound calls and increase incremental revenues from existing programs.

• Agencies

  Winn-Dixie’s Reward Lures Loyal Shoppers with Fuel Perks

  Winn-Dixie has found itself a niche in Fuel Perks that has increased store trips and basket ring while at the same time earning it thousands of new customers.

• Agencies

  Primer on Using U.S. Voter Data

  If the previous major election years are any indication, this will indeed be a busy time for database marketers. Here’s a primer on the nuances of actual voter registration records, versus overlayed consumer files.

• Agencies

  Sports Sponsorships Still Top Pick

  The four major U.S. pro sports leagues and teams are on track to post a 7.9% increase in sponsorship revenue in 2011.

• Data & Analytics

  5 Tips to Reach Hispanics with Health Messages

  To reach Latinos with health-education messages, social marketers first must understand how culture shapes beliefs and behaviors. Culture is at the heart of successful Latino-targeted health-communications campaigns. Here are five tips to communicating health messages to Latinos:

• Agencies

  Go Forth And Tape!

  The Duct Tape brand can get people to do some pretty crazy things. High-school students have fashioned entire prom dresses and suits from the sticky stuff

• Agencies

  A Word From Borden

  The Borden Dairy Co. will begin running sweepstakes as part of a new robust marketing program to grow its share of the milk market