Author

Chief Marketer Staff

  • Agencies

    How to Treat Time Buyers on Your Database

    Segmenting your house file by RFM (recency, frequency and monetary value) may not be enough segmentation in today’s multichannel environment. Often, the goal is to mail fewer catalogs while growing the online business. I have always believed that one-time buyers hold the key to mailing “smarter” and accomplishing this goal. Here are some of the ways to segment one-time buyers in order to mail more cost effectively.

  • Agencies

    Workarounds for Clean Store Policies

    Target is part of a growing movement among retailers who want to protect and grow their own brands and differentiate themselves from among competitors by limiting and controlling manufacturers marketing in their stores. Retailers often want control over color, design, placement and creative look and feel. Brands and agencies have taken up the challenge.

  • Agencies

    School Postcard Effort Makes Enrollment Surge

    Lakewood College, a two-year nonprofit online school, has vastly increased its enrollment levels of military-affiliated students thanks to a postcard marketing program this summer.

  • Agencies

    Water System DRTV Effort Yields $2-Million in Revenue

    An infomercial and online campaign for a water filtration system has pulled in about $2 million in revenue and received a 14% online conversion rate.

  • Mobile

    Shopkick, CPG Power Brands Sign First Check-in Partnership with Grocery Chain

    Location-based app Shopkick and CPG brands such as Kraft Foods, P&G and Unilever will offer rewards to Giant Eagle loyalty shoppers for buying product, not merely scanning bar codes

  • Agencies

    Febreze Finds a Partner in Halloween Costume Swap Events

    The Febreze brand was looking for a partner and found itself a nice match with Macaroni Kid and its National Costume Swap Day events.

  • Email

    The Cumulative Effect of Email Opt-Outs

    The bottom line is that, through opt-outs, virtual and mental, customers are revoking businesses’ permission to communicate with them.

  • Chief Marketer Listline October 24

    Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

  • Agencies

    5 Steps to Improve Your Loyalty Program

    We all know that the cost to acquire a new customer is five to seven times greater than the cost to keep an existing one. Yet, a mistake that many companies often make is not actively engaging and rewarding their current customers. Here are five simple steps to keep those programs humming.

  • Agencies

    Levi’s Curve ID College Tour Makes Contest of the Perfect Jeans Fit

    Levi’s Mirror, Mirror college tour for Curve ID jeans is offering $10,000 donations to rival schools with the most tour participation.