Chief Marketer Staff

• Agencies

  Bright Pink Reaches Young Women with Self-Exam Reminders via SMS

  Breast cancer non-profit Bright Pink targets young women with a family predisposition to breast cancer. Sending opt-in users a monthly text reminder has proven an effective way to promote good health behavior

• Agencies

  Holiday Shoppers to Spend Less, Search for Discounts and Deals

  Some 62.2% of Americans said that the economy would affect their holiday spending plans, spending a bit less overall. However, many of these consumers plan take advantage of discounts and sales.

• Agencies

  How to Treat Time Buyers on Your Database

  Segmenting your house file by RFM (recency, frequency and monetary value) may not be enough segmentation in today’s multichannel environment. Often, the goal is to mail fewer catalogs while growing the online business. I have always believed that one-time buyers hold the key to mailing “smarter” and accomplishing this goal. Here are some of the ways to segment one-time buyers in order to mail more cost effectively.

• Agencies

  Workarounds for Clean Store Policies

  Target is part of a growing movement among retailers who want to protect and grow their own brands and differentiate themselves from among competitors by limiting and controlling manufacturers marketing in their stores. Retailers often want control over color, design, placement and creative look and feel. Brands and agencies have taken up the challenge.

• Agencies

  School Postcard Effort Makes Enrollment Surge

  Lakewood College, a two-year nonprofit online school, has vastly increased its enrollment levels of military-affiliated students thanks to a postcard marketing program this summer.

• Agencies

  Water System DRTV Effort Yields $2-Million in Revenue

  An infomercial and online campaign for a water filtration system has pulled in about $2 million in revenue and received a 14% online conversion rate.

• Mobile

  Shopkick, CPG Power Brands Sign First Check-in Partnership with Grocery Chain

  Location-based app Shopkick and CPG brands such as Kraft Foods, P&G and Unilever will offer rewards to Giant Eagle loyalty shoppers for buying product, not merely scanning bar codes

• Agencies

  Febreze Finds a Partner in Halloween Costume Swap Events

  The Febreze brand was looking for a partner and found itself a nice match with Macaroni Kid and its National Costume Swap Day events.

• Email

  The Cumulative Effect of Email Opt-Outs

  The bottom line is that, through opt-outs, virtual and mental, customers are revoking businesses’ permission to communicate with them.

• Chief Marketer Listline October 24

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …