Chief Marketer Staff
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Agencies
Highmark Increases Response With Revamped DM Strategy
Health insurer Highmark has enrolled thousands of new members and reduced marketing costs by more than 60% by streamlining its direct response initiatives.
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Q&A: Cloud9’s Tracy Eiler on B2B Tech Marketing Challenges
Chief Marketer recently talked with Tracy Eiler, CMO of sales pipeline application provider Cloud9, on the current challenges facing marketers of B2B technology.
AgenciesConnecting With Prospects and Customers on LinkedIn
How can you make the most of LinkedIn to build your business’s social profile
Telephone Screening Helps Motorola Identify B2B Leads
Outsourcing the time consuming task of screening prospects by phone has helped Motorola’s Passive Optical LAN (POL) division generate potential leads for its reseller network.
AgenciesRethinking Rebates Over Price Cuts
Rebates are the most effective way to drive sales without resorting to permanent price reductions.
September 2011 Greatest Hits
In case you missed them, the following articles ranked among the top 10 most widely read on PROMO during the month of September. Print them out to read on the train ride home or pass them along to colleagues.
AgenciesKraft Kicks Off New Season of Pro Award Winning “Huddle for Hunger”
The 2011 PRO Award judges were impressed enough with Kraft Foods’ “Huddle to Fight Hunger” promotion that won in two categories: Best Cause-Based Promotion and Best Multidiscipline Campaign.
