Chief Marketer Staff
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Agencies
Trimming 2.5 Million Game Plays into Quality Leads: Travelocity
Travelocity let its “Roaming Gnome” fade from view over the last year or so, but as it soon found out, its customers didn’t agree. That led to the brands largest promotion to date, the “Roaming Gnome?”
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Marketing: From Money Pit to Money Maker
Top executives regularly invest in marketing to boost their company’s bottom line, but too many of them don’t actually believe their expenditures pay off. Why? Because while marketers are adept at telling stories that sell their company’s products or services, they often fail to tell stories about how their efforts are critical to improving sales and customer retention, and about how much money they generate for their organizations.
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Chief Marketer Listline October 17
This week’s selection of lists new to market, from Chief Marketer and NextMark.
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Agencies
Highmark Increases Response With Revamped DM Strategy
Health insurer Highmark has enrolled thousands of new members and reduced marketing costs by more than 60% by streamlining its direct response initiatives.
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Q&A: Cloud9’s Tracy Eiler on B2B Tech Marketing Challenges
Chief Marketer recently talked with Tracy Eiler, CMO of sales pipeline application provider Cloud9, on the current challenges facing marketers of B2B technology.
AgenciesConnecting With Prospects and Customers on LinkedIn
How can you make the most of LinkedIn to build your business’s social profile
Telephone Screening Helps Motorola Identify B2B Leads
Outsourcing the time consuming task of screening prospects by phone has helped Motorola’s Passive Optical LAN (POL) division generate potential leads for its reseller network.
