Chief Marketer Staff, Author at Chief Marketer

What List Niches Will be Hot in 2012?

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What list niches are likely to be hot in 2012?

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Clorox Community Has Fun with Toilet Training “Oops” Moments

Clorox has a new online communities, a place where moms can share “bleachable moments” through a contest that tackles life’s “Yuck + Oops” moments.

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Top Three Promotional Trends for 2012: Mobile, Segmentation, Demand for Data

2012 with all its unknowns is looming. Let’s take a look at three tops trends that will affect promotion marketing.

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How Text Lists Will Affect the Presidential Campaign

It is no surprise both list brokers and marketers are gearing up for the 2012 Election. Donor and voter lists are being evaluated as marketers prepare to get the word out for political parties and hopeful candidates. Will text messaging be part of the mix?

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B2B, Consumer List Prices Falling: Worldata

Prices for many categories of lists continue to drop from last year’s levels as a result of the overall economy and other factors, according to Worldata’s just-released Fall 2011 List Price Index.

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To Target Offers Effectively, Look to Transactions

Merchants can earn a better return on rewards, discounts or offers by targeting them to the right customers, using data about shopping behavior from sources such as online bank statements

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DRTV Sounds the Alarm for Medipendant

Medical alarm provider Medipendant is launching an integrated direct marketing campaign next month centering on cable DRTV spots.

PROMO SOURCEBOOK 2013

Please click on the appropriate .pdfs below to view your listing(s) under the category(ies) you have selected as it will appear in the 2013 PROMO SourceBook.

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Bright Pink Reaches Young Women with Self-Exam Reminders via SMS

Breast cancer non-profit Bright Pink targets young women with a family predisposition to breast cancer. Sending opt-in users a monthly text reminder has proven an effective way to promote good health behavior

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Holiday Shoppers to Spend Less, Search for Discounts and Deals

Some 62.2% of Americans said that the economy would affect their holiday spending plans, spending a bit less overall. However, many of these consumers plan take advantage of discounts and sales.