Chief Marketer Staff

• FTC Report Recommends Setting Standards for Consumer Data

  The Federal Trade Commission has released a report with recommendations for combating identity theft, which included a call for establishing standards for data brokers and companies that compile and maintain consumer data.

• Merkle Acquires CFM Direct

  Database marketing giant Merkle has acquired CFM Direct and in the process gained new offices and 90 additional employees in Oak Brook, IL and King of Prussia, PA.

• Digital

  Rebel Digital Takes Aim at Ad Supported Music Web Sites

  Two former executives from the music Web site SpiralFrog.com Robin Kent and Lance Ford have founded Digital Rebel, a new interactive services advertising agency with a mission to promote ad supported Web sites that offer music downloads.

• DMA’s Laura Colona Takes Job with Vibrant Media

  Laura Colona, formerly the Direct Marketing Association’s director of media relations, has left the DMA and taken a media relations position with Vibrant Media, a contextual video advertising firm based in New York City.

• Short Cuts

  Boscov’s Department Stores LLC has reached an agreement with Harte-Hanks Inc. to deploy its Allink Enhanced retail database software, to support multi-channel marketing growth and expansion.

• Land O’Frost Serves Sandwiches with a Side of Disney

  Disney fans have the chance to share the spotlight with a top kids’ band, thanks to lunchmeat brand Land O’Frost.

• Agencies

  Starz Salutes Spider-Man 3 Via Sweeps, Marathon

  Movie network Starz Entertainment is celebrating the upcoming release of Columbia Pictures’ “Spider-Man 3” with exclusive content and a sweepstakes offering the chance to win a 40-inch TV.

• NFL Joins Nickelodeon’s Fitness Campaign

  Nickelodeon has a new teammate for its annual “Let’s Just Play” campaign: The NFL.

  The National Football League joins the effort this week, with on-air content and in-market appearances that reinforce Nick’s health-and-wellness message to kids.

• Agencies

  State Farm Sponsors Major Weight-Loss Effort for African-Americans

  State Farm is sponsoring a nationwide challenge aimed at improving the health of African-Americans.

• NFL QB Tom Brady is the New Face of Stetson

  Tom Brady, the quarterback for the New England Patriots known as much for his throwing arm as for his good looks, is the new face of Stetson fragrances.