Chief Marketer Staff

• Agencies

  FTC Expands List of Consumers Affected by ChoicePoint Breach

  The Federal Trade Commission has mailed reimbursement claim forms to an additional 1,500 consumers who may have been exposed to identity theft due to alleged security lapses at information broker ChoicePoint Inc.

• Neiman Marcus Computer With Employee Data Stolen

  A computer containing two-year-old information on nearly 160,000 current and former Neiman Marcus Group Inc. employees was reported stolen. The computer belongs to a third-party pensions benefits plan consultant.

• Email

  Responsys Acquires Predictive Analytics Firm

  E-mail service provider Responsys announced today it has acquired predictive analytics and contact optimization concern Loyalty Matrix for an undisclosed sum.

• Agencies

  Blair to Merge with Appleseed’s Topco

  Blair Corp.’s shareholders have approved a merger with Appleseed’s Topco, a portfolio company managed by Golden Gate Capital.

• Digital

  Amazon.com Sees Revenue, Income Boost in First Quarter

  Amazon.com generated $3.02 billion in sales during first quarter 2007, up from $2.28 billion a year ago. The online retailer attributed $84 million of the gain to favorable foreign currency exchanges.

• IPG Sells Marketing Drive

  IPG has sold the U.S. operations of Marketing Drive Worldwide to private investors, and folded its overseas operations into Draftfcb.

• Agencies

  Dr Pepper Stages Major Entertainment Event in NYC

  Dr Pepper is branding an entertainment event that puts a musical band in a bubble as they cut a new album.

• Live from the ANA Brand Forum: Warning Signs of Brand Deterioration

  Brands can deteriorate quickly without innovative and fresh ideas.

  “If you don’t innovate, you run the risk of (becoming irrelevant), or certainly dying,” Roger W. Adams, senior vice president and chief marketing officer, The Home Depot, Inc., said yesterday at the 2007 Association of National Advertisers Brand Innovation Forum in New York City.

• Agencies

  Live from the ANA Brand Forum: Starbucks Brews Success

  Starbucks knows what it takes to transform an ordinary coffeehouse into a mega success: a different approach.

• Grand Central Marketing Remains AOR for Meow Mix

  Del Monte has named Grand Central Marketing as its event marketing agency of record for Meow Mix cat food