Chief Marketer Staff, Author at Chief Marketer

Wal-Mart to Host Tracy Byrd Concert

Wal-Mart Stores is promising a free concert for the town that raises the most money for Children’s Miracle Network this month.

Agencies

Circuit City Pulls 100,000 Votes in Firefighter Contest

Circuit City presented a check yesterday to the winner of its Firedog Across America contest, for an unorthodox amount: $141,402.

News Brief

PROCTER & GAMBLE: is launching PUR Flavor Options, a product that lets consumers choose flavored or unflavored water from their home water filter.

Digital

Catalog Community: Blogs Help Motherwear and Carson Find their Voice

Blogs are helping catalogers Carson Wrapped Hershey’s Chocolates and Motherwear communicate with their audiences and boost sales.

Agencies

See You in December: E-Mail Helps Ski Resort Stay in Touch

(Direct) Just because winter is over doesn’t mean the marketing has stopped at luxury ski resort operator Intrawest.

The firm stays in touch with skiers even during off months through a CRM program in which e-mail messages are tailored to their profiles. And, as is the case every May, its marketing department is busy promoting summer products and activities.

Sending Out an RSS: Newsfeeds Give Consumers Control

Sure, most marketers would love for consumers to sign up for their e-mail newsletters. And while many consumers want the content, they don’t want to surrender their personal information to yet another source.

That, says Scott Voigt, director of product marketing for Silverpop, is where an RSS feed can be beneficial.

E-News to Go

Carl Edwards giving racing fans a peek into the life of a NASCAR driver in a weekly podcast at http://www.officedepotracing.com. In the episodes, Edwards — driver of the No. 99 Office Depot Ford Fusion in NASCAR’s Nextel Cup series – will talk about everything from his hectic travel schedule to his record label, Back 40 Records, to what it was like to film a new television commercial.

Agencies