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Chief Marketer Staff

  • Is Your Web Business in “Jeopardy”?

    E-commerce isn’t always fun and games. But consultant Amy Africa tried to make it so during a session at this year’s Annual Conference for Catalog and Multichannel Merchants (ACCM), staging her Tuesday afternoon session as an episode of game-show “Jeopardy!”, complete with contestants and buzzers.

  • Agencies

    Meet the Broker: Dave Nussbaum

    Today week we meet Dave Nussbaum, founder and president of Direct Network Inc., a DR agency that does list brokerage for National Golf Center, Affinity Group Inc. and its affiliate TL Enterprises, MBI and the Saturday Evening Post.

  • Listline e-Newsletter 05/24/07

    Personal Selling Power Inc. has assigned Edith Roman Associates and its
    affiliate ePostDirect Inc. to manage a list of subscribers to Selling
    Power. More than 170,000 postal and 50,000 e-mail addresses are
    available that target sales professionals and managers.

  • Agencies

    Bookspan Lays Off 280 as Part of Book Club Reorganization

    DirectGroup Bertelsmann has laid off 280 employees from its newly combined BMG Columbia House and Bookspan unit. While the cuts affected workers across both businesses, the bulk came from Bookspan.

  • Agencies

    Talbots Quarterly Income Plummets

    The Talbots Inc. posted net income of $5.2 million for the first quarter, a sharp drop from net income of $27.4 million in the prior year.

  • Agencies

    Dick’s Sporting Goods Income and Sales Rise

    Dick’s Sporting Goods Inc. reported net income of $21.7 million for the first quarter, a 90% surge over net income of $11.4 million last year.

  • Agencies

    Short Cuts

    The Direct Marketing Association has launched an effort to encourage consumers to recycle catalogs and mixed paper. Beginning this summer, member companies will be adding “Recycle Please” logos to their catalogs and direct mail pieces.

  • Agencies

    Warner Bros. Hypes ‘Nancy Drew’ with Mobile Campaigns

    Warner Bros. has launched two separate mobile campaigns to promote the upcoming film “Nancy Drew.”

  • Agencies

    Wendy’s Promotes New Frosty with Instant-Win Game

    Wendy’s is teaming up with Nintendo in an instant-win game to promote the launch of its new Vanilla Frosty Float.

  • Jones Soda in Deal with Seattle Seahawks

    Jones Soda has signed a deal to be a sponsor of its hometown football team, the Seattle Seahawks