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Chief Marketer Staff

  • Agencies

    Tips and Teasers

    Fewer small business owners expect to take a summer vacation of at least a week this year — but those who do plan a break aren’t likely to feel guilty about it, according to an American Express small business survey.

  • Digital

    A Few Words in Praise of Affiliate Marketing

    In the annals of love-hate relationships, search marketers and affiliates are right up there with the classic ambivalent couples: Hamlet and Ophelia, Han Solo and Princess Leia, or King Kong and Faye Wray. The realization that each partner can be useful to the other often isn’t enough to dispel the suspicion that the partnership is unfairly skewed. Much the way search advertisers and affiliate networks have regarded each other for some while now…

  • Digital

    Google, American Blinds Get Ready to Rumble over Trademark Keywords

    The online advertising industry is moving fast these days. But apparently that doesn

  • Digital

    Travelzoo Gives Keyword Campaigns a First-Class Upgrade

    Internet media company Travelzoo runs a big Web site that draws big traffic. The Travelzoo.com property publishes trip and lodging deals from more than 600 travel suppliers, and 11 million members in the U.S. , U.K. Germany and Canada access those deals for free through the site

  • Listline e-Newsletter 05/23/07

    This environment organization recently introduced four more enhanced
    list segments. The largest, National Wildlife Federation Donors by
    Lifestyle Interest offers more than 1 million names.

  • Email

    AOL.com Blocking Graphics; E-mail Open Rates to Drop Further

    AOL yesterday unveiled new versions of its AOL.com and AIM.com free e-mail services in which the images are turned off by default.

    As a result, e-mailers can expect to see their open rates for messages delivered to AOL.com and AIM.com plummet.

  • Agencies

    Live from ACCM: The Importance of Being Bean

    After his keynote in Boston at ACCM on Tuesday, an audience member asked Leon Gorman, L.L. Bean’s chairman and former president, what his late grandfather would have thought of the mega business his namesake company had become.

  • Agencies

    ACMA Sends Greco “Dear John” Letter

    In a letter to DMA president/CEO John A Greco Jr., ACMA president Hamilton Davison took Greco to task for his comments last week suggesting that the Coalition of Catalog Mailers (CCM), which the AMCA supports, undermined the DMA’s legislative efforts.

  • Digital

    Short Cuts

    Spiegel Brands Inc.’s two leading brands, Spiegel and Newport News, have joined online multi-merchant marketplace Shop.com. The addition of the two brands boosts Shop.com’s women’s apparel and accessories offerings.

  • Agencies

    Brands Push ‘Shrek the Third’ to Opening Weekend Success

    Marketers are helping boost the box office with ties to DreamWorks Animation’s “Shrek the Third,” which smashed the opening weekend records with $122 million in ticket sales.