Chief Marketer Staff

• Agencies

  Hyundai Showing ‘Smart’ Spots in Theaters

  Hyundai Motor America will be in theaters this holiday weekend with cinema ads playing up its “Smart” campaign

• Brown Shoe Co. Appoints First CMO

  Brown Shoe Co. has named former Saks Fifth Avenue executive Sheri Wilson-Gray senior vice president and chief marketing officer, a newly created position. The post goes into effect June 4.

• News Brief

  MILLER BREWING CO.: has reupped with longtime agency GMR Marketing to continue handling sports and music events

• The Death of the Page View

  Last year MySpace passed Yahoo! in the number of monthly page views. Many a pundit cited this as yet another example of the death of Yahoo! at the hands of Google. In fact, it reflected just the opposite.

• Speaking in Tongues in the U.S. Market

  Should you market to Spanish speakers in the United States? If you decide that it’s a good idea, should you also consider targeting other non-English-speaking communities based on national origin, ethnicity, or race?

• “Pirates” Booty: Record Number of Promotional Partners

  (Promo) Just one day after one of the summer’s hottest films premiered, marketers are moving ahead with promotions and tie-ins around The Walt Disney Co.’s “Pirates of the Caribbean: At World’s End.”

• Digital

  A Few Words in Praise of Affiliate Marketing

  (Searchline) In the annals of love-hate relationships, search marketers and affiliates are right up there with the classic ambivalent couples: Hamlet and Ophelia, Han Solo and Princess Leia, or King Kong and Faye Wray.

• Online Penetration Is Maxing Out

  (Direct) It’s happening any minute — that big surge of online shoppers we’ve all been waiting for. Right? Not so fast.

• The “Voice of the Customer” Speaks

  (Multichannel Merchant) Do you know what it’s like to be in your customer’s shoes? As vice president of customer experience and the “voice of the customer” at financial services firm Credit Suisse, David McQuillen does,

• Differentiate and Conquer

  (Multichannel Merchant) Monday’s Power Forum at the Annual Conference for Catalog and Multichannel Merchants (ACCM) tackled several provocative topics, including how multichannel merchants can compete with the Wal-Marts and Targets of the world.