Author

Chief Marketer Staff

  • Making the Connection

    Promotion marketers often rely on call center reps to get samples or product information into consumers’ hands. And loyalty and incentive programs are

  • No Sweat

    Gatorade enjoys an 80% share in the sports drink market as well it should: The category didn’t exist until the beverage was developed 40 years ago for

  • Agencies

    Driving Force

    For nearly four years, Nissan dealers have gotten response rates better than 4% to mailings promoting parts and service to their more than 20 million

  • HOT SHOPS

    At last our annual listing of the top promotional agencies. And if it shows one thing, it’s that the agency world is roiling. There are 16 new entrants

  • Agencies

    Lolita Lives

    Would you let your 10-year-old daughter go out wearing a short skirt and fishnet stockings? Probably not. But she may be getting the message that she

  • Listline e-Newsletter 06/01/07

    Jupitermedia Corp. has assembled more than 1 million names from its
    online media, JustTechJobs and JupiterEvents divisions on this master
    file. It targets information technology professionals sourced via Web
    sites and e-mail newsletters.

  • ChoicePoint Settles With 44 States Over Data Breaches

    ChoicePoint has settled charges with the attorneys general of 44 states for failing to guard the privacy and security of personal consumer information, in an accord they said goes beyond the firm’s Jan. 2006 settlement with the Federal Trade Commission.

  • Email

    MySpace, The Globe.com Settle Spam Suit

    News Corp.’s popular community Web site said Thursday that it settled a spam-related lawsuit it had brought against The Globe.com.

  • Agencies

    Tiffany Direct Sales Rise 11%

    Tiffany & Co. posted net earnings of $49.7 million for the first quarter, a 15% increase over $43.1 million in the prior year.

  • Digital

    More Search Marketers Keeping an Eye on ROI: Study

    Almost nine in ten search marketers monitor return on investment from their campaigns, according to a study released today by search marketing firm iProspect.